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Marketing Week
Reports news and information about marketing, advertising, and media in the United Kingdom. Provides coverage of product launches, shifts in major brands strategies, plus account moves and media developments. Includes analysis and comment on UK industry issues, as well as pan-European marketing developments.
Analysis: Wing and a prayer - the BA/Cadbury crises.(British Airways P...
June 29, 2006
Analysis: Diet food sector needs to address health issue.
June 29, 2006
Analysis: Putting a sponsorship spin on tennis.(Lawn Tennis Associatio...
June 29, 2006
Leo Burnett scoops #4m Rice Krispies task without a pitch.(Leo Burnett...
June 29, 2006
J&J takeover threat to JWT Pfizer account.(Johnson & Johnson.)(Pfizer ...
June 29, 2006
IN BRIEF: Mediaedge:cia win.(contracts with Nintendo Company Ltd.)(Bri...
June 29, 2006
Pringle sponsors Gary Player pro/am golf tournament.(Pringle of Scotla...
June 29, 2006
Media Steps put up for sale after rescue founders.(Brief article)
June 29, 2006
InterContinental Hotels links up with Aston Martin Racing.(Brief artic...
June 29, 2006
Carat warns of 'extreme' switch in ad spending from TV to digital.(tel...
June 29, 2006
New online shopping portal promotes charity donations.(Giveortake.com)...
June 29, 2006
Clubcard is no match for US retailers' offers.(Tesco PLC)(Brief articl...
June 29, 2006
SUSTAINABLE ENERGY: Power gets the green light.
June 29, 2006
ADVERTISING AGENCIES: Fixed-term appointments.(chief executive officer...
June 29, 2006
Tv scores with world cup viewers but its future is still up in the air...
June 29, 2006
INTERACTIVE: Music labels create radio inteference.
June 29, 2006
INTERACTIVE: Domino's 'just-in-time' delivery for World Cup.(Domino's ...
June 29, 2006
INTERACTIVE: Agencies seek recruits abroad.
June 29, 2006
INTERACTIVE: Targeting the silver surfers' pot of gold.(online shoppin...
June 29, 2006
INTERACTIVE: The proof is not just in the podcasting.
June 29, 2006
INTERACTIVE: Fans will drive World Cup online revenues.
June 29, 2006
INTERACTIVE: BBC takes top spot as sport sites enjoy World Cup boost.(...
June 29, 2006
FINANCIAL TIMES: Pink rethink.(marketing plans of Financial Times Ltd....
June 29, 2006
BRAND PARTNERSHIPS: Choose your partners wisely.
June 29, 2006
COMMENT: Audiences - not impacts - are the true measure of ITV's value...
June 29, 2006
FIELD MARKETING: Two fields with the same goals.
June 29, 2006
CONFERENCES AND EXHIBITIONS: Centre of attraction.(A)
June 29, 2006
Fat-bottomed ideals of truth and beauty shame the admen.
June 29, 2006
PPA, WHS slam lads mags 'top shelf' call.(Periodical Publishers Associ...
June 29, 2006
VIEWPOINT: Axe Allen - and cut off the road of return.(Charles Allen)
June 29, 2006
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