Marketing Week

Reports news and information about marketing, advertising, and media in the United Kingdom. Provides coverage of product launches, shifts in major brands strategies, plus account moves and media developments. Includes analysis and comment on UK industry issues, as well as pan-European marketing developments.

IN BRIEF: GoViral pan-European campaign.(Goodyear Tire and Rubber Co. ...
March 30, 2006

IN BRIEF: Hotels.com appoints DoubleClick.(Brief article)
March 30, 2006

IN BRIEF: Levi's Europe teams up with MSN Hotmail.(Microsoft Network L...
March 30, 2006

LETTER: It's still looking promising for radio advertising.(Letter to ...
March 30, 2006

LETTER: The Aviva pitch was a model of good practice.(Letter to the ed...
March 30, 2006

LETTER: Masterfoods could market Galaxy better.(Letter to the editor)
March 30, 2006

BENCHMARK - STRONGBOW: Widening the target.(targets young drinkers)
March 30, 2006

INSIGHT - ONLINE RECRUITMENT: Recruitment sector.(Brief article)
March 30, 2006

TV ADVERTISING: Only visual thought can beat information overload.
March 30, 2006

SPONSORSHIP: Thrown in for good measure.(event sponsorships )
March 30, 2006

SPONSORSHIP: The Hollis Sponsorship Awards 2006.
March 30, 2006

EXPERIENTIAL MARKETING: Are you experienced?
March 30, 2006

Take a tip from me: the smart money's going down the toilet.(Column)
March 30, 2006

Women to outdo men on Net usage.(in Europe)(Brief article)
March 30, 2006

Flythomascook.com signs up to affiliate possibilities.( Affilinet sign...
March 30, 2006

IN BRIEF:Google's experiment appears to have been a failure.(Brief art...
March 30, 2006

Booming online ad spend ready to leap ahead of the national press.(Bri...
March 30, 2006

Bailly handed global brand role on Playtex, Wonderbra.(Brief article)
March 30, 2006

Bernard Matthews marketing director joins Avon cosmetics.(appointment ...
March 30, 2006

Analysis: Wilkinson Sword aims for cutting edge in the razor market.
March 30, 2006

Analysis: Agencies take a casual approach to new EU employment law.(Eu...
March 30, 2006

BCAP tightens up code of conduct on kids' food ads.(British Code of Ad...
March 30, 2006

A dozen senior marketers lose jobs in NTL cull.(Brief article)
March 30, 2006

Analysis: Business as usual as Economist editor steps down?(John Mickl...
March 30, 2006

Hypertag code set to free Bluetooth from opt-in consumer infringement.
March 30, 2006

IN BRIEF: Ken Kaess dies.(Obituary)
March 30, 2006

Ferrero hunts agency for European Rocher account.(advertising contract...
March 30, 2006

Enjoy England in short break push.(advertising contracts)(Brief articl...
March 30, 2006

Fast Track handed Government UK School Games brief.(United Kingdom)(Br...
March 30, 2006

Court ruling opens way for comparison ads.(patent infringement)(Brief ...
March 30, 2006

Fox to launch 'terrorism' ad.(advertising campaigns)(Brief article)
March 30, 2006

IN BRIEF: GCap Media calls off sale.(GCap Media restructured)(Brief ar...
March 30, 2006

IN BRIEF: ESA criticises Chancellor.(European Sponsorship Association)...
March 30, 2006

IN BRIEF: 4% decline in radio revenues.(company sales report)(Brief ar...
March 30, 2006

IN BRIEF: Woman's monthly magazine B suspended.(service discontinuatio...
March 30, 2006

IN BRIEF: John Lewis review.(advertising contracts)(Brief article)
March 30, 2006

IN BRIEF: Waitrose review.(advertising contracts)(Brief article)
March 30, 2006

Gibney handed new BBC1 and drama role.(British Broadcasting Corp)(appo...
March 30, 2006

ITV1 hunts sponsor for Ant and Dec celebrity golf show.(ITV Network Lt...
March 30, 2006

Initiative wins Timberland Boot brand's media planning and buying pitc...
March 30, 2006

LETTER: Beware of boomerang billing to retain clients.(Letter to the e...
March 30, 2006

LETTER: Directories lead on find as well as search.(Letter to the edit...
March 30, 2006

LETTER: Look to customer titles for quality information.(Letter to the...
March 30, 2006

LETTER: The drinks industry is gearing up for the ban.(Letter to the e...
March 30, 2006

INSIGHT - ONLINE RECRUITMENT: Finding a nine-to-five online.
March 30, 2006

Inbev adds 'younger beer' to the Stella Artois family.(Peeterman Artoi...
March 30, 2006

Dyson picks ex-Orange marketer to take charge of its UK team.(appointm...
March 30, 2006

Heinz's Jimenez is moved to Asia role.(appointment of Joe Jimenez )(Br...
March 30, 2006

IN BRIEF: May not tender.(Brief article)
March 30, 2006

IN BRIEF: GUS announces demerger of Argos and Experian.(Great Universa...
March 30, 2006

IN BRIEF: NTT DoCoMo launch handset with built-in credit card.(handset...
March 30, 2006

IN BRIEF: Electrolux launches Screenfridge.(Electrolux launched a refr...
March 30, 2006

IN BRIEF: Tesco to launch own-brand phone.(mobile phone)(Brief article...
March 30, 2006

IN BRIEF: Hooper Galton appointed.(appointments)(Brief article)
March 30, 2006

IN BRIEF: Shop appointed.(appointment of Press Gazette )(Brief article...
March 30, 2006

IN BRIEF: Luxottica review.(advertising contracts)(Brief article)
March 30, 2006

IN BRIEF: Interpublic releases Paul Weinberger from contract.(appointm...
March 30, 2006

IN BRIEF: The Guardian understood to be in talks about account.(advert...
March 30, 2006

Motorola boss: procurement is biggest threat to creativity.(creativity...
March 30, 2006

New Campaign: Richmond sausages.(Richmond sausage )(Brief article)
March 30, 2006

Dulux plans TV ad drive to reposition the brand.(Dulux.co.uk)(Brief ar...
March 30, 2006

Maserati picks marketing chief after Ferrari split.(appointment of Pet...
March 30, 2006

IN BRIEF: Correction: Book of the night.(Correction notice)
March 30, 2006

Analysis: Financial firms bank on retail skills to fill posts.(appoint...
March 30, 2006

Bernard Matthews names commercial head.(appointment of Bart Dalla Mura...
March 30, 2006

ASA rules against TUI.(Advertising Standards Authority)(Crystal ski br...
March 30, 2006

Bruce Haines to oversee merged Arc and Triangle.(Leo Burnett London )(...
March 30, 2006

New Campaign: Foster's Super Chilled.(Brief article)
March 30, 2006

IPG unveils plan to slim Lowe's global operations.(Interpublic Group)(...
March 30, 2006

News Int's Emin joins MGN.(Mirror Group Newspapers)(Brief article)
March 30, 2006

New Campaign: Carling Live 24.(Carling Brewing Co. markets )(Brief art...
March 30, 2006

NATIONAL NEWSPAPERS: The future in their hands.(The Sportsman)
March 30, 2006

PEOPLE: Dreams appointment.(appointment of Graham Edwards)(Brief artic...
March 30, 2006

PEOPLE: BSI Appointment.(BSI the sports marketing agency)(Brief articl...
March 30, 2006

PEOPLE: Vodafone chairman to become director at Heineken.(retirement o...
March 30, 2006

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