Marketing Week

Reports news and information about marketing, advertising, and media in the United Kingdom. Provides coverage of product launches, shifts in major brands strategies, plus account moves and media developments. Includes analysis and comment on UK industry issues, as well as pan-European marketing developments.

LAST WORD: The public may just have the last word on mobile marketing.
January 26, 2006

IN BRIEF: UBS to sponsor South Bank Show.(Brief Article)
January 26, 2006

CORP0RATE EVENTS: Gunning for new experiences.(managing corporate even...
January 26, 2006

PROMOTIONAL MARKETING: We're all in this together.
January 26, 2006

INSIGHT - CONSUMER CONFIDENCE: Proof positive of sales boost.
January 26, 2006

TRENDS - IRN-BRU: Brewed for the taste.
January 26, 2006

UK MARKETERS: The frontline casualties.(impact of foreign takeovers)
January 26, 2006

Broadband is winning the battle over dial-up as internet usage grows.(...
January 26, 2006

NSPCC bags online creative award.(Brief Article)
January 26, 2006

ASICS launches trainers with karaoke competition.(Brief Article)
January 26, 2006

Retailers sign up for BHF's Valentine push.(Brief Article)
January 26, 2006

Nintendo teams with Science Museum to widen appeal.(Brief Article)
January 26, 2006

Prism chief casts doubt on brand tie-ups.(Brief Article)
January 26, 2006

HomeChoice picks head of sales and marketing.(Brief Article)
January 26, 2006

Analysis: Channel 4 expansion plans boost commercial digital radio.
January 26, 2006

AG Barr ties up two-year rugby deal.(Brief Article)
January 26, 2006

Metro aims team at multinational advertisers.(Brief Article)
January 26, 2006

TV's Lost hunts rights buyer for featured chocolate brand.(Brief Artic...
January 26, 2006

EMAP Advertising adds stations to Big City Network.(Brief Article)
January 26, 2006

Carat on cusp of scooping #40m sunglasses account.(Brief Article)
January 26, 2006

IN BRIEF: Blank to quit as chairman of Trinity Mirror in May.(Brief Ar...
January 26, 2006

IN BRIEF: EMI deal with MCPS-PRS and GEMA.(Brief Article)
January 26, 2006

IN BRIEF: O2 is partnering with Network Live.(Brief Article)
January 26, 2006

IN BRIEF: Martini sponsorship deal with Ferrari.(Brief Article)
January 26, 2006

Analysis: Do Bluetooth posters send privacy down the tube?
January 26, 2006

RMG lands #2m KitKash business.(RMG:Connect )(Brief Article)
January 26, 2006

Fresh & Wild owner hunts agency to launch new chain.(Brief Article)
January 26, 2006

IN BRIEF: IPA ISBA MCCA and PRCA join forces.(Public Relations Consult...
January 26, 2006

IN BRIEF: Ed Morris to stay with Lowe London.(Brief Article)
January 26, 2006

IN BRIEF: European branding campaign for Whiskas.(Brief Article)
January 26, 2006

IN BRIEF: Campaign for Kingsmill.(Brief Article)
January 26, 2006

IN BRIEF: Redroute appointed.(Brief Article)
January 26, 2006

Microsoft to counter its 'US giant' image.(Brief Article)
January 26, 2006

DMA embraces Bluetooth technology after U-turn.(Brief Article)
January 26, 2006

VCCP takes on #2m national launch of The Sportsman paper.(Brief Articl...
January 26, 2006

Analysis: Megabrands meet cosmoceutical barrier.
January 26, 2006

Vote for the 2006 MCCA Best Awards.(Brief Article)
January 26, 2006

Arla targets the health-conscious with #3m lactose-free 'milk' ads.(Br...
January 26, 2006

Unilever to spend #25m on extension of its Dove range.(Brief Article)
January 26, 2006

Twinings picks ex-UB marketer.(Brief Article)
January 26, 2006

Tetley rebrands T Of Life iced tea to end confusion.(Brief Article)
January 26, 2006

PEOPLE: Lloyds TSB.(Brief Article)
January 26, 2006

PEOPLE: Channel 4.(Brief Article)
January 26, 2006

PEOPLE: Alfa Romeo.(Brief Article)
January 26, 2006

PEOPLE: P and O Ferries.(Brief Article)
January 26, 2006

PEOPLE: Clear Channel UK.(Brief Article)
January 26, 2006

IN BRIEF: Surprised and disappointed.(Brief Article)
January 26, 2006

IN BRIEF: Kellogg and Nickelodeon subject of lawsuit.(Brief Article)
January 26, 2006

IN BRIEF: Asda price-cutting programme.(Brief Article)
January 26, 2006

MARKETING: Ultimate question twitching on loyalty guru Reichheld's lip...
January 26, 2006

MEDIA: Why television advertising is set to lead new media revolution.
January 26, 2006

VIEWPOINT: M&S could still lose out in forecourt war.(Marks and Spence...
January 26, 2006

FORECOURT FRANCHISES: Life beyond petrol.
January 26, 2006

PARALYMPICS: The branding battle to boost a minority event's audience.
January 26, 2006

EasyJet orders repitch of #50m European advertising account.(Brief Art...
January 26, 2006

EMAP magazines to roll out branded pre-paid debit cards.(Brief Article...
January 26, 2006

Telefonica changes to be 'minimal', states O2 boss.(Brief Article)
January 26, 2006

Flybe in #1m ad campaign to push business class offer.(Brief Article)
January 26, 2006

Match.com picks Travelocity chief as UK managing director.(Brief Artic...
January 26, 2006

Sunny D plans a third relaunch in bid to regain consumer trust.(Brief ...
January 26, 2006

Analysis: EasyJet applies airbrakes to #50m pitch.
January 26, 2006

King of Shaves readies skincare range for Gillette's Fusion razor.(Bri...
January 26, 2006

IN BRIEF: Centaur acquires Period Living and Traditional Home magazine...
January 26, 2006

ASA approves health claims in food ads.(Brief Article)
January 26, 2006

Bic adds Advance variant to Comfort 3 triple blade range.(Brief Articl...
January 26, 2006

Analysis: Can anything rescue Sunny D?
January 26, 2006

IN BRIEF: Mustoes wins advertising account.(Laphroaig)(Brief Article)
January 26, 2006

IN BRIEF: MRM Worldwide (UK) appointed.(Novartis AG)(Brief Article)
January 26, 2006

Saatchi unveils point-of-purchase division.(Saatchi and Saatchi)(Brief...
January 26, 2006

#2M SsangYong win for Electric.(Ssangyong Motor Company Ltd.)(Brief Ar...
January 26, 2006

MCA founder resurfaces with a disability advisory agency.(Kevin Thomso...
January 26, 2006

ScreenSelect in Vue ticket booking deal.(www.screenselect.co.uk)(Vue C...
January 26, 2006

LETTER: Mobile marketers need self-service platform.(Letter to the Edi...
January 26, 2006

LETTER: Using the potential of CSR to full effect.(Letter to the Edito...
January 26, 2006

LETTER: 888.com gambling on snooker sponsorship.(Letter to the Editor)
January 26, 2006

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