Marketing Week

Reports news and information about marketing, advertising, and media in the United Kingdom. Provides coverage of product launches, shifts in major brands strategies, plus account moves and media developments. Includes analysis and comment on UK industry issues, as well as pan-European marketing developments.

Letter: Aggregators accelerate online car insurance.(Letter to the Edi...
May 26, 2005

Letter: The benefits of calling in the PR specialists.(Letter to the E...
May 26, 2005

IN BRIEF: Ads for Barnardo's.(Brief Article)
May 26, 2005

IN BRIEF: Silentnight pitch.(Brief Article)
May 26, 2005

IN BRIEF: Cchm:ping win account.(Brief Article)
May 26, 2005

Letter: Looking forward to a lifetime of brand loyalty.(Letter to the ...
May 26, 2005

Letter: There's nothing of the revolution in talking.(Letter to the Ed...
May 26, 2005

Letter: Missing out on power of product placement.(Letter to the Edito...
May 26, 2005

Letter: Ensuring the Star Wars cards aren't a menace.(Letter to the Ed...
May 26, 2005

Letter: Aping the 'national awareness week' idea.(Letter to the Editor...
May 26, 2005

Letter: Marketing Week has turned over a new leaf.(Letter to the Edito...
May 26, 2005

New Campaigns: Weetabix Food Company.(Brief Article)
May 26, 2005

IN BRIEF: In-Store Show 2005.(Brief Article)
May 26, 2005

IN BRIEF: Ofcom campaign.(Brief Article)
May 26, 2005

IN BRIEF: Mobile phone survey.(Brief Article)
May 26, 2005

IN BRIEF: Vodafone profits.(Brief Article)
May 26, 2005

IN BRIEF: Camelot appointment.(appointed Jo Kenrick as marketing direc...
May 26, 2005

IN BRIEF: Codemasters appointment.(appointed Barry Jafrato as senior v...
May 26, 2005

IN BRIEF: The Number appointment.(appointed Mark Horgan as chief execu...
May 26, 2005

IN BRIEF: Mackay leaves Telefonica UK.(Brief Article)
May 26, 2005

IN BRIEF: John Burke tipped to take over.(Brief Article)
May 26, 2005

Land Rover promotes UK sales chief to global role.(promoted Julian Whi...
May 26, 2005

Costa hunts for marketing head to front UK team.(Brief Article)
May 26, 2005

Alfa Romeo UK marketing chief goes after rejig.(Brief Article)
May 26, 2005

IN BRIEF: Campaign for Alton Towers.(Brief Article)
May 26, 2005

Jaguar promotes executive to UK marketing director.(Jaguar Cars Inc.)(...
May 26, 2005

Littlewoods targets male home shoppers.(Littlewoods Even More )(Brief ...
May 26, 2005

Whirlpool launches Pret-a-Porter 'dry-cleaning' cubicle.(Brief Article...
May 26, 2005

CHI creates ads for Friends of the Earth campaign.(Clemmow Hornby Inge...
May 26, 2005

Getminted.com advertising moves out of Boost to Spirit.(Brief Article)
May 26, 2005

IN BRIEF: EMAP stake.(Brief Article)
May 26, 2005

IN BRIEF: Emergency news service.(Brief Article)
May 26, 2005

IN BRIEF: Puma signs Ljungberg.(Brief Article)
May 26, 2005

IN BRIEF: First promotional partner.(Brief Article)
May 26, 2005

IN BRIEF: Maiden Outdoor campaign.(Brief Article)
May 26, 2005

IN BRIEF: EMAP profits.(Brief Article)
May 26, 2005

BBC chairman lambasts 'top slicing' fee proposal.(Brief Article)
May 26, 2005

New Campaigns: Q magazine.(Brief Article)
May 26, 2005

Group linked to Dyke makes it to BBC Broadcast shortlist.(Brief Articl...
May 26, 2005

Analysis: Has Andy Duncan managed to future-proof Channel 4?
May 26, 2005

BAT plots 'reduced harm' European tobacco assault.(British American To...
May 26, 2005

The over-60s take shine to Levi's 501 ad.(Brief Article)
May 26, 2005

Camelot doubt over.(Camelot Group PLC)(Brief Article)
May 26, 2005

FSA may extend labelling.(Food Standards Agency)(Brief Article)
May 26, 2005

Britannia axes Bristol & West after acquisition from Bank of Ireland.(...
May 26, 2005

Analysis: Is up the only way left for Marks & Spencer?
May 26, 2005

Dolls brand Bratz to launch range of electronic devices.(Bratz)(Brief ...
May 26, 2005

Analysis: Coty scents growth potential in Unilever Cosmetics.
May 26, 2005

Leo Burnett loses out as WCRS scoops #10m Heinz soup brief.(Brief Arti...
May 26, 2005

Eurostar to double advertising spend.(Brief Article)
May 26, 2005

New Campaigns: Volkswagen Golf Plus.(DDB London)(Brief Article)
May 26, 2005

IN BRIEF: Campaign for Scope.(Brief Article)
May 26, 2005

IN BRIEF: Leith appointed.(Brief Article)
May 26, 2005

Gizmondo picks O&M for #10m advertising account.(Brief Article)
May 26, 2005

Isobel beats two to Denby ad brief.(Denby Pottery Company Ltd.)(Brief ...
May 26, 2005

Golden Wonder appoints Taxi for Wheat Crunchies revamp.(Brief Article)
May 26, 2005

Football sponsors' brands stick best in young minds.(Brief Article)
May 26, 2005

Paddy Power signs Big Brother deal.(Brief Article)
May 26, 2005

NTL adds more TV channels as merger prelude.(Brief Article)
May 26, 2005

Maiden Outdoor snatches South West Trains and Virgin.(Brief Article)
May 26, 2005

Analysis: Why Essentials is shrinking in a search for growth.
May 26, 2005

Benchmark - Stella Artois: Stella won't be shaken.
May 26, 2005

Benchmark - Stella Artois: Facts and figures.(Brief Article)
May 26, 2005

Insight - Meat-free food: The pleasure without the flesh.
May 26, 2005

Insight - Meat-free food: Expert view.(Brief Article)
May 26, 2005

Comment: How pumping up the volume made Sainsbury's sing again.
May 26, 2005

Promotional Marketing: Prizes, promotions and pitfalls.
May 26, 2005

Pringles 'in a bag' stalls over logistics.(Brief Article)
May 26, 2005

Man United fans plot assault on sponsors.(Manchester United, Malcom Gl...
May 26, 2005

Esure ditches Winner for mouse in #20m ad blitz.(Michael Winner)(adver...
May 26, 2005

Analysis: Is Tamara Ingram the right choice for Grey London?(appointme...
May 26, 2005

Advertisers hunt for commercial potential in online communities.
May 26, 2005

Viewpoint: The reality of a TV entertainment brand.
May 26, 2005

Games Consoles: Real fight for virtual victory.(marketing)
May 26, 2005

Advertising: Forcing the soul out of ads?
May 26, 2005

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