Marketing Week

Reports news and information about marketing, advertising, and media in the United Kingdom. Provides coverage of product launches, shifts in major brands strategies, plus account moves and media developments. Includes analysis and comment on UK industry issues, as well as pan-European marketing developments.

Ben Sherman.(Digests)(Brief Article)
June 24, 2004

MW launches interactive awards scheme.(News )(Marketing Week )(Brief A...
June 24, 2004

Coca-Cola.(Digests)(Brief Article)
June 24, 2004

McDonald's.(Digests)(Brief Article)
June 24, 2004

MyTravel Group.(Digests)(Brief Article)
June 24, 2004

The Electrolux Group.(Digests)(Brief Article)
June 24, 2004

Waterford Wedgwood.(Digests)(Brief Article)
June 24, 2004

BMW.(Digests)(Apple)(Brief Article)
June 24, 2004

J Walter Thompson.(Digests)(Brief Article)
June 24, 2004

Leo Burnett.(Digests)(Brief Article)
June 24, 2004

Spirit Advertising.(Digests)(Brief Article)
June 24, 2004

Boy Meets Girl S&J.(Digests)(Brief Article)
June 24, 2004

Dry.(Digests)(Brief Article)
June 24, 2004

BJL.(Digests)(Brief Article)
June 24, 2004

BBC allays advertisers' fears.(Media)(Brief Article)
June 24, 2004

Fanta ties up with lastminute.com.(News)(Brief Article)
June 24, 2004

Masterfoods claim doesn't hold water.(News)(Brief Article)
June 24, 2004

Bacardi.(Digests)(Brief Article)
June 24, 2004

The Daily Mirror.(Digests)(Brief Article)
June 24, 2004

Yeo Valley to extend organic dairy range.(News)(Brief Article)
June 24, 2004

AMV arm Minerva appointed to 6m [pounds sterling] Polaris World busine...
June 24, 2004

Nickelodeon and Burger King.(Digests)(A Series of Unfortunate Events)(...
June 24, 2004

Met ads to combat mobile phone crime.(News)(Brief Article)
June 24, 2004

Walt Disney Parks & Resorts appoints UK marketing head.(News)(Brief Ar...
June 24, 2004

Abbey.(Digests)(Brief Article)
June 24, 2004

The Government.(Digests)(Brief Article)
June 24, 2004

Cosmopolitan Bride.(Digests)(Brief Article)
June 24, 2004

GWR Group.(Digests)(Brief Article)
June 24, 2004

DoH prepares for 4m [pounds sterling] ad blitz to promote flu jobs.(Ne...
June 24, 2004

BT moves 20m [pounds sterling] account from Fallon to AMV.BBDO.(Agenci...
June 24, 2004

Soul.(Digests)(Brief Article)
June 24, 2004

Schwan.(Digests)(Brief Article)
June 24, 2004

Muller calls review of 13m [pounds sterling] brief at Publicis.(Agenci...
June 24, 2004

British Airways is launching a television campaign promoting its overn...
June 24, 2004

PJ Smoothies top marketer to quit.(News: Kathryn McKenzie )(Brief Arti...
June 24, 2004

The Office of Fair Trading.(Digests)(Brief Article)
June 24, 2004

Optician drops Leith in 3m [pounds sterling] advertising review.(Agenc...
June 24, 2004

Maher Bird Associates.(Digests)(Brief Article)
June 24, 2004

Glossy mag to boost UK's shopping appeal.(Media)(Brief Article)
June 24, 2004

EMAP deal to promote impulse.(Media)(Brief Article)
June 24, 2004

IPC shrinks size of Marie Claire.(Media)(Brief Article)
June 24, 2004

Red Media wins Moss Bros brands account.(Media)(Brief Article)
June 24, 2004

YooMedia.(Digests)(club sirius, clicked and dateline)(Brief Article)
June 24, 2004

Privilege Insurance.(Digests)(Brief Article)
June 24, 2004

Barclays Bank.(Digests)(FA premier league )(Brief Article)
June 24, 2004

Scottish Media Group.(Digests)(Brief Article)
June 24, 2004

OD2.(Digests)(Brief Article)
June 24, 2004

Guardian Newspapers.(Digests)(Bertorelli)(Brief Article)
June 24, 2004

Google lets site owners 'host search'.(Online)(Brief Article)
June 24, 2004

Epson in Net brand revamp.(Online)(Brief Article)
June 24, 2004

3m [pounds sterling] push for voting goes to St Luke's.(Agencies)(The ...
June 24, 2004

CHI gets set for 8m [pounds sterling] Waitrose.(Agencies)(Brief Articl...
June 24, 2004

Lowe.(Digests)(Brief Article)
June 24, 2004

Elliott Borra Perlmutter.(Digests)(Brief Article)
June 24, 2004

Diageo.(Digests)
June 24, 2004

Dig for Fire.(Digests)(Brief Article)
June 24, 2004

Thresher Group is launching a customer magazine, Flavour.(Media)(Brief...
June 24, 2004

IPC Media.(Digests)(Brief Article)
June 24, 2004

Nestle.(Digests)(Brief Article)
June 24, 2004

Radio is the ideal medium to talk to consumers on a personal level: ra...
June 24, 2004

Campbell's launches Pot Noodle challenge: soups are undisputedly Campb...
June 24, 2004

The art of sponsorship: Carlsberg's announcement last week that it is ...
June 24, 2004

Feeling the strain in the old media sector: despite a rise in ad spend...
June 24, 2004

Wanadoo.(Keith Hawkins)(Brief Article)
June 24, 2004

Can rebranding get trains back on track? The rail industry has suffere...
June 24, 2004

Les Rosbifs get one over on the French.(Diary)(La France Expose trade/...
June 24, 2004

It's time to get personal: market researchers are deploying ever more ...
June 24, 2004

Diary.(guerrilla marketing of Mercier Gray)(Brief Article)
June 24, 2004

Lipsmacking or gobsmacking ...(Letter to the Editor)
June 24, 2004

Search for a marketing nirvana ends with Google: Google's inexorable r...
June 24, 2004

Organic success comes naturally: organic food is no longer the exclusi...
June 24, 2004

Tiffany.(Brief Article)
June 24, 2004

MasterCard.(NameProtect)(Brief Article)
June 24, 2004

Paying very little attention.(Letter to the Editor)
June 24, 2004

Premium TV renegotiates 65m [pounds sterling] online soccer deal.(Onli...
June 24, 2004

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