Marketing Week

Reports news and information about marketing, advertising, and media in the United Kingdom. Provides coverage of product launches, shifts in major brands strategies, plus account moves and media developments. Includes analysis and comment on UK industry issues, as well as pan-European marketing developments.

Gov't backs Camelot over lottery overhaul: blow for National Lottery C...
May 27, 2004

Tessa Jowell.(Digests)(Minister for Culture, Media and Sport called fo...
May 27, 2004

Downloading music to your ears: as (legitimate) business takes off, UK...
May 27, 2004

Dawning of a new age in skincare: in Britain, women of all ages are sp...
May 27, 2004

Flirting with disaster? The past few years have seen the number of com...
May 27, 2004

What Schoonmaker sees in the big screen: having overseen a digital rev...
May 27, 2004

Dealgroupmedia slams 'intrusive' spyware: online marketing agency says...
May 27, 2004

Razor giants in war to the knife.(This Week)
May 27, 2004

ASA regulation leaves the future of broadcast advertising in safe hand...
May 27, 2004

When smiling for a week feels like pulling teeth: the only people left...
May 27, 2004

Lessons in successfully using a master brand: VW's portfolio is someth...
May 27, 2004

EasyGroup opens cinema screens to ads.(Media)(Brief Article)
May 27, 2004

BMW puts car hero in comic strip.(Media)
May 27, 2004

PHD retains 5m [pounds sterling] EasyCar account.(Media)(Brief Article...
May 27, 2004

Brilliant Media wins 2m [pounds sterling] MyTravelLite brief from Pure...
May 27, 2004

EMAP.(Digests)(Brief Article)
May 27, 2004

We've got it tapped ...(Letters)(Brief Article)(Letter to the Editor)
May 27, 2004

Religious image is in poor taste.(Letters)(Brief Article)(Letter to th...
May 27, 2004

Nationwide.(Digests)(Brief Article)
May 27, 2004

Can upmarket Unwins show glass is half full? Specialist off-licence ch...
May 27, 2004

Visits by UK consumers.(Brief Article)
May 27, 2004

At the cutting edge of razors: the male grooming sector has experience...
May 27, 2004

Experience is the best way to win customers.(Letters)(Brief Article)(L...
May 27, 2004

Turn gambling into gaming.(Letters)(Brief Article)(Letter to the Edito...
May 27, 2004

Channel 4.(Digests)(comedy shows)(Brief Article)
May 27, 2004

Xfm.(Digests)(applying for new analogue licence and partners with UTV,...
May 27, 2004

SMG and Unilever.(Digests)(Brief Article)
May 27, 2004

Ferrari.(Digests)(Brief Article)
May 27, 2004

EMAP Consumer Media.(Digests)(contracts)(Brief Article)
May 27, 2004

Procter & Gamble.(Digests)(Brief Article)
May 27, 2004

National Magazine Company.(Digests)(consudering the name Reveal for it...
May 27, 2004

YooMedia.(Digests)(games channel Free2Play as YooPlay)(Brief Article)
May 27, 2004

GWR Group.(Digests)(appointments)(Brief Article)
May 27, 2004

Lycos Europe.(one gigabyte storage service to consumers)(Brief Article...
May 27, 2004

ECB director quits after one year.(Media)(England & Wales Cricket Boar...
May 27, 2004

Gap introduces loyalty promotion in bid to boost sales.(News)(Brief Ar...
May 27, 2004

Britvic Soft Drinks.(Digests; launches 6m pounds advertising campaign)...
May 27, 2004

Oxfam.(Digests; charity launches download music site: bignoisemusic.co...
May 27, 2004

GlaxoSmithKline.(Digests; appointment)(Brief Article)
May 27, 2004

Leo Burnett.(Digests; Leo Burnett Company Inc. chief executive Bruce H...
May 27, 2004

Polaris World Resorts.(Digests; advertising contract)(Brief Article)
May 27, 2004

Channel 4 show plots food brand launch.(News; Celador International la...
May 27, 2004

Former Safeway chief to head Pizza Hut marketing.(News)(Brief Article)
May 27, 2004

Boots to stock childrenswear premium line.(News)(Brief Article)
May 27, 2004

Nestle Purina launches cat and dog food brand.(News)(Brief Article)
May 27, 2004

M&S launches Limited Collection.(News; Marks and Spencer PLC brand)(Br...
May 27, 2004

Coke in fitness push to kick off League deal.(News)(Brief Article)
May 27, 2004

Interbrew picks ex-Nestle chief as brands director.(News; Interbrew UK...
May 27, 2004

Npower parent revamps identity.(News)(RWE Innogy changes name in UK to...
May 27, 2004

Bacardi-Martini.(Digests; actor Martin Clunes signed for TV campaign )...
May 27, 2004

Cadbury.(Digests; new product)(Brief Article)
May 27, 2004

Nestle Rowntree.(Digests; launching low-carbohydrate versions of candy...
May 27, 2004

WCRS wins 3m [pounds sterling] Mr Kipling work.(Agencies; Manor Bakeri...
May 27, 2004

McCann Erickson.(Digests; ad campaign for Nescafe Gold Blend)(Brief Ar...
May 27, 2004

Onesixtyfourth.(Digests; contract with ebookers )(Brief Article)
May 27, 2004

Saga Radio.(Digests)(Guy Robertson Partnership)(Brief Article)
May 27, 2004

The Union in Leeds.(Digests; launches campaign for Ultraframe)(Brief A...
May 27, 2004

Wales marketing chief slams VisitBritain 'bias'.(News)(Brief Article)
May 27, 2004

Jansen fills Thomson role at Air Miles.(News)(Brief Article)
May 27, 2004

Orange strategy director in sudden departure.(News)(Brief Article)
May 27, 2004

ASA upholds Jaguar mailer complaints.(News; Advertising Standards Auth...
May 27, 2004

KoS brings out 'magnetic' gels.(News;King of Shaves )(Brief Article)
May 27, 2004

Camper plans launch of organic restaurant.(News; Foodball will open in...
May 27, 2004

Euro RSCG London has created a multi-million-pound television campaign...
May 27, 2004

Bendicks.(Digests; Bendicks of Mayfair looking for advertising agency)...
May 27, 2004

WCRS director to head marketing at client 3.(News; Julian Hough leaves...
May 27, 2004

Scope makes bid for top charity spot with brand overhaul.(News)(Brief ...
May 27, 2004

McDonald's.(Digests; refurbishes Oxford Street store )(Brief Article)
May 27, 2004

The Commons Health Select Committee report.(Digests)
May 27, 2004

UK sales of smoothies.(Digests; rises)(Brief Article)
May 27, 2004

Homebase.(Digests; appointment)(Brief Article)
May 27, 2004

DreamWorks.(Digests; licensing deal Procter & Gamble Co.)(Brief Artic...
May 27, 2004

Euro RSCG on alert over 200m [pounds sterling] global Intel brief.(Age...
May 27, 2004

HHCL/Red Cell wins Kiss brief from Mother.(Agencies)(Brief Article)
May 27, 2004

Enterprise moves UK head to top European position.(Agencies)(Brief Art...
May 27, 2004

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