Marketing Week

Reports news and information about marketing, advertising, and media in the United Kingdom. Provides coverage of product launches, shifts in major brands strategies, plus account moves and media developments. Includes analysis and comment on UK industry issues, as well as pan-European marketing developments.

Sega.(Digests)(Sega Enterprises Ltd. appoints Mike Hayes, Mike Sherloc...
April 29, 2004

The Royal Botanic Gardens.(contracts)(Brief Article)
April 29, 2004

Cheetham Bell JWT wins 3m [pounds sterling] Gamestation work.(Agencies...
April 29, 2004

McCann Erickson faces 2m [pounds sterling] HSE threat as review looms....
April 29, 2004

Toyota GB to pay on performance.(Agencies)(Brief Article)
April 29, 2004

Democracy is a tough commodity to market: voter turnout in elections c...
April 29, 2004

Curtain falls on sex and glamour: Bacardi-Martini has been stung by cr...
April 29, 2004

Diary.(Brief Article)
April 29, 2004

VisitBritain picks roster for 7m [pounds sterling] UK and overseas pus...
April 29, 2004

What's in a name? Other than twenty grand.(Diary)(Brief Article)
April 29, 2004

Elstein slams Government plans for digital switchover.(TV 2004)(Brief ...
April 29, 2004

West Bromwich Building Society.(marketing)(Brief Article)
April 29, 2004

McCann Erickson London.(Digests)(Stephen Whyte appointed)(Brief Articl...
April 29, 2004

The Royal Institute for the Deaf.(Digests)(Correction Notice)
April 29, 2004

Bogle makes plea for ad breaks to be restructured.(TV 2004)(Brief Arti...
April 29, 2004

Hardie plays down threat from PVRs.(TV 2004)(personal video recorders)...
April 29, 2004

Diamond lobbies customers over EU threat.(News)(Brief Article)
April 29, 2004

Honey Monster to front Quaker launch.(News )(Brief Article)
April 29, 2004

EC plan set to double cost of promotions.(News)(European Commission)(B...
April 29, 2004

GlaxoSmithKline marketing chief departs after less than six months.(Ju...
April 29, 2004

Unilever selects global head of food marketing.(News)(Bestfoods, Anton...
April 29, 2004

Bacardi-Martini to 'tone down' advertising.(News)(Brief Article)
April 29, 2004

Masterfoods rebrands Galaxy--a year after the last relaunch ...(News)(...
April 29, 2004

Kellogg.(Digests)(Kellogg Company of Great Britain Ltd. product discon...
April 29, 2004

Addis future looks bleak.(News)(Brief Article)
April 29, 2004

... And shakes up the UK pet care division.(News)(Brief Article)
April 29, 2004

Who can resuscitate WH Smith? WH Smith is close to being taken over. M...
April 29, 2004

ASA upholds Egg objection to Halifax ad.(News)(Advertising Standards A...
April 29, 2004

Mates gets friendly with the faster sex.(Diary)(Brief Article)
April 29, 2004

A case of screen angst: soon there will be few places where consumers ...
April 29, 2004

Online ads are more than a passing boom.(Letters)(Letter to the Editor...
April 29, 2004

... Barclays.(to establish a single identity for all its UK and global...
April 29, 2004

Zurich Financial Services.(promotions and resignations)(Brief Article)
April 29, 2004

Fallon.(Digests)(Holsten UK advertising contracts)(Brief Article)
April 29, 2004

ITV.(Independent Television, Formula 1 agreement)(Brief Article)
April 29, 2004

Galaxy.(Galaxy 101 launching a campaign)(Brief Article)
April 29, 2004

Walt Disney Parks & Resorts.(Digests)(restructure)(Brief Article)
April 29, 2004

Barclaycard.(trademarked Simplicity)(Brief Article)
April 29, 2004

Swatch.(Andrea Kaputo, George Georgiou promoted)(Brief Article)
April 29, 2004

Delaney Lund Knox Warren.(Digests)(WH Smith Group PLC advertising cont...
April 29, 2004

... McCann Erickson New York.(Digests)(Verizon Wireless contract)(Brie...
April 29, 2004

COI Communications.(contracts)(Brief Article)
April 29, 2004

Mother.(Mother Ltd. created new tactical television campaign)(Brief Ar...
April 29, 2004

Philpott set to lambast lack of progress on creating 'TV united'.(TV 2...
April 29, 2004

Ogilvy & Mather.(Digests)(Gillette U.K. Ltd. advertising contracts)(Br...
April 29, 2004

Lowe.(Digests)(Hellmann's/Best Foods contracts)(Brief Article)
April 29, 2004

Bartle Bogle Hegarty.(Digests)(Electrolux AB contract)(Brief Article)
April 29, 2004

Sky Business in marketer search.(TV 2004)(Brief Article)
April 29, 2004

Mother.(Media)(Brief Article)
April 29, 2004

American Express.(confirms sponsorship of Wimbledon Lawn Tennis Champi...
April 29, 2004

N Brown.(N. Brown Group PLC; Northern and Shell launch shopping chann...
April 29, 2004

Why losing The Face marks the end of an era for UK magazines: The Face...
April 29, 2004

Don't shy from the human touch: the ability of the internet to generat...
April 29, 2004

Building relationships through e-marketing: Miller Homes' website does...
April 29, 2004

Egg and Orange hit target market.(Letters )(Letter to the Editor)
April 29, 2004

Nokia's rivals getting too close for comfort: Nokia can no longer rely...
April 29, 2004

BT.(British Telecommunications PLC.)(Brief Article)
April 29, 2004

Transport authority Centro.(contracts)(Brief Article)
April 29, 2004

Guardian Media Group Radio.(increased its revenues)(Brief Article)
April 29, 2004

Google.(AXA Group; AXA Group trademarks lawsuit)(Brief Article)
April 29, 2004

Virgin Radio.(Unilever Wall)(Brief Article)
April 29, 2004

Kerrang! 105.2.(appoints Emap Performance)(Brief Article)
April 29, 2004

Are the golden days of Aegis at an end? Last week Aegis lost another t...
April 29, 2004

Charities appeal to head and heart.(Letters)(Letter to the Editor)
April 29, 2004

Secret of Tesco's success is reinventing the flywheel: successful comp...
April 29, 2004

Europe divisions show over digital revolution: a new report reveals th...
April 29, 2004

Britons adopt a healthier outlook: despite concerns about rising obesi...
April 29, 2004

Equinox scoops 2m [pounds sterling] Georgia Pacific work.(TV 2004)(Bri...
April 29, 2004

Delaney Lund Knox Warren has created the advertising for the launch of...
April 29, 2004

HSK seeks agency for caffeinated water brief.(Agencies)(Brief Article)
April 29, 2004

Diageo.(marketing)(Brief Article)
April 29, 2004

The National Family and Parenting Institute.(ban on television adverti...
April 29, 2004

Wilkinson-Sword and Gillette.(advertising claims)(Brief Article)
April 29, 2004

The Conservative Party.(launches poster campaign)(Brief Article)
April 29, 2004

Ad-funded shows rely on the talent.(Letters)(Letter to the Editor)
April 29, 2004

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