Marketing Week

Reports news and information about marketing, advertising, and media in the United Kingdom. Provides coverage of product launches, shifts in major brands strategies, plus account moves and media developments. Includes analysis and comment on UK industry issues, as well as pan-European marketing developments.

McCann do--and some dont's. (This Week).(McCann-Erickson, marketing we...
February 27, 2003

Dental body set to drop Ribena: British Dental Association admits food...
February 27, 2003

Gillette media director given top European post at Braun.(Michael Wink...
February 27, 2003

'Make or break' overhaul for ailing Tango.(Britvic Soft Drinks relalun...
February 27, 2003

Allders cull claims head of marketing.(Brief Article)
February 27, 2003

Masterfoods appoints chocolate brand chief. (News).(Cathy Williams )(B...
February 27, 2003

L'Oreal teen skincare range to rival Clearasil. (News).(Brief Article)
February 27, 2003

ScottishPower challenges British Gas on cost savings. (News).(Scottish...
February 27, 2003

Unilever Cosmetics director quits. (News).(Janey Pumphrey resigns as E...
February 27, 2003

Government to publicise 'green' firms. (News).(with an advertising cam...
February 27, 2003

Merged Co-op travel business in quest to find marketing supremo. (News...
February 27, 2003

Top AXA Insurance marketer to depart after restructure. (News).(AXA In...
February 27, 2003

Complaints roll in over Velvet toilet tissue ads. (News).(SCA Hygiene ...
February 27, 2003

Barclays fills business banking marketing post. (News).(by appointing ...
February 27, 2003

Lotto games to launch on the internet. (News).(Camelot is launching th...
February 27, 2003

Dell centralises Euro marketing. (Digests).(Brief Article)
February 27, 2003

Former AA marketer to pilot NCR UK strategy. (Digests).(National Car R...
February 27, 2003

Prudential. (Digests).(appoints Nicky Lynch as head of brand developme...
February 27, 2003

Egg reported a profit before tax of [pounds sterling]34.8m and increas...
February 27, 2003

PepsiCo. (Digests).(chooses Netherlands as first territory to market c...
February 27, 2003

The Co-op is reducing the price of its own-label fair trade and brande...
February 27, 2003

Soletrader, the footwear retailer. (Digests).(will launch upmarket fas...
February 27, 2003

Thresher Group. (Digests).(introduces Imperial Ice, own-brand, vodka-b...
February 27, 2003

ARG Equation. (Digests).(new managing director Alan Taylor reviews com...
February 27, 2003

MVC, the music retailer. (Digests).(Louise English departs as customer...
February 27, 2003

Coca-Cola. (Digests).(launches on-pack SMS text promotion to collect l...
February 27, 2003

Nestle. (Digests).(abandons plan to sponsor teenage book prize)(Brief ...
February 27, 2003

High Street Vouchers. (Digests).(is renamed "The High Street Gift Vouc...
February 27, 2003

HBOS. (Digests).(pretax profit grew 22% in 2002)(Brief Article)
February 27, 2003

Coca-Cola's share of the US market. (Digests).(has risen to 44.3%)(Bri...
February 27, 2003

Jaguar Formula One team. (Digests).(John Hogan is new sporting and com...
February 27, 2003

Flextech [pounds sterling]4m channel business under review. (Agencies)...
February 27, 2003

WWAV Rapp Collins wins [pounds sterling]7m BT DM account. (Agencies).(...
February 27, 2003

Goldfish seeks DM agency for personal loans strategy. (Agencies).(Gold...
February 27, 2003

Arkwright lands [pounds sterling]2.5m Domino's. (Digests).(Domino's Pi...
February 27, 2003

Carlson Marketing wins M6 toll road business. (Digests).(Carlson Marke...
February 27, 2003

Clemmow Hornby Inge, DFGW and Fallon are on the shortlist for BT's thi...
February 27, 2003

Leo Burnett. (Digests).(Nintendo Company Ltd. to launch advertising ca...
February 27, 2003

Omnicom Group has reported a 7.5 per cent increase in revenues for the...
February 27, 2003

'If Smirnoff Made' TV campaign. (Digests).(Diageo PLC will launch new ...
February 27, 2003

RH Advertising. (Digests).(South West Regional Development Agency awar...
February 27, 2003

Tequila/London. (Digests).(Once Account launches advertising campaign)...
February 27, 2003

Principles Communications Group. (Digests).(Ultralase launches adverti...
February 27, 2003

Proximity London. (Digests).(Royal National Lifeboat Institution to la...
February 27, 2003

Toucan, the marketing communications agency. (Digests).(G. Costa and C...
February 27, 2003

Corporate Edge. (Digests).(Corporate Edge develops brand positioning, ...
February 27, 2003

BBDO New York. (Digests).(forms new division called BBDO Health Work)(...
February 27, 2003

Capital One. (Digests).(Capital One seeks advertising agency)(Brief Ar...
February 27, 2003

Granada brokers [pounds sterling]3.5m TV 'first' as brand sponsors raf...
February 27, 2003

102.2 get it on Jazz FM. (Media).(Jazz FM launches new logo, advertisi...
February 27, 2003

PHD loses Charles Schwab brief as Barclays takes over the reins. (Medi...
February 27, 2003

Adshel wins [pounds sterling]6.5m Liverpool city centre shelter contra...
February 27, 2003

Trebor launch in C4 show link-up. (Digests).(Cadbury Trebor Bassett's ...
February 27, 2003

Halls Mentholyptus to back Superbikes championship. (Digests).(Brief A...
February 27, 2003

Lighthouse Communications. (Digests).(Matthew Wheeler named chairman)(...
February 27, 2003

MindShare is handling the media buying and planning for a 'Glamour Mon...
February 27, 2003

Carlton Screen Advertising. (Digests).(brings digital advertising tech...
February 27, 2003

The Guardian. (Digests).(newspaper is introducing new editorial conten...
February 27, 2003

The Guardian and The Observer are to test branded displays in 20 indep...
February 27, 2003

The Daily Telegraph. (Digests).(newspaper launches advertising campaig...
February 27, 2003

MediaCom is handling a sponsorship campaign on Classic FM for Nokia. (...
February 27, 2003

iVillage.co.uk. (Digests).(Cancer Research UK signs up sponsor for Rac...
February 27, 2003

Total Media. (Digests).(French Motorail awards advertising contract)(B...
February 27, 2003

Carlton has signed up Network Q. (Digests).(Carlton Television Ltd. si...
February 27, 2003

The London Film Festival. (Digests).(film festival seeks new sponsor)(...
February 27, 2003

The National Geographic Channel. (Digests).(executive appointments)(Br...
February 27, 2003

Granada Enterprises. (Digests).(Buitoni S.p.A., Topps Tiles sign contr...
February 27, 2003

MacKenzie ignores industry's signals: Kelvin Mackenzie has launched hi...
February 27, 2003

Consumers aren't immune to the war on terrorism: marketing doesn't sto...
February 27, 2003

Pushing the red button requires greater effort: interactive television...
February 27, 2003

Ice cream makers to act on impulse: the major ice cream manufacturers ...
February 27, 2003

Is 'right on' stance wrong for brands? Tapping into public feeling is ...
February 27, 2003

Media barony.(McCann-Erickson receives top ranking in Marketing Week A...
February 27, 2003

Caveat high street: we're all shopping online now. (E-Volve).(Column)
February 27, 2003

New media agencies still burning cash. (E-Volve).(according to researc...
February 27, 2003

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