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Marketing Letters
Click on article title to view & purchase. Articles are sorted by their publication date in reverse chronological order.
Total result: 184 articles |
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Probability and Mode of Acquisition Effects on Choices Between Hedonic...
February 01, 2001
The Effect of Windfall Gains on the Sunk-Cost Effect.
February 01, 2001
The Piecemeal Approach to Comparative Advertising.
February 01, 2001
The Influence of Personality Traits on the Processing of Visual and Ve...
February 01, 2001
On the Origin and Distinctness of Skepticism toward Advertising.
November 01, 2000
Exploratory Analysis using Parallel Coordinate Systems: Data Visualiza...
November 01, 2000
On The Log-Linear Analysis Of Multiple Response Data.
November 01, 2000
Experts and Amateurs: The Role of Experience in Internet Auctions.
November 01, 2000
Reference Points Used In Quality And Value Judgements.
November 01, 2000
Recurrent Marketing Decisions: Decision Complexity, Decision Focus, an...
November 01, 2000
Survey Accuracy as a Function of Usage Rate.
November 01, 2000
Indifference Curves that Travel with the Choice Set.
August 01, 2000
Leveraging Equity Across The Brand Portfolio.
August 01, 2000
Advertising Spending and Perceived Quality.
August 01, 2000
Nutrition Ad Claims and Disclosures: Interaction and Mediation Effects...
August 01, 2000
Attribute Range Effects in Binary Response Tasks.
August 01, 2000
A Meta-Analysis of Variance Accounted for and Factor Loadings in Explo...
August 01, 2000
Attribute Identities Matter: Subjective Perceptions of Attribute Chara...
May 01, 2000
Explaining Individual and Task Differences in Consumer Attitudes towar...
May 01, 2000
A Model for Observation, Structural, and Household Heterogeneity in Pa...
May 01, 2000
A Comparison of Full Profile and Hierarchical Information Integration ...
May 01, 2000
Will You Help Me Please? The Effects of Race, Gender and Manner of Dre...
May 01, 2000
The Impact of Innovativeness and Development Time on New Product Perfo...
May 01, 2000
Different Ways of 'Seeing': How Gender Differences in Information Proc...
February 01, 2000
Enlarging the Pie vs. Increasing One's Slice: An Analysis of the Relat...
February 01, 2000
Explaining Competitors' Reactions to New Product Introductions: The Ro...
February 01, 2000
Understanding Supermarket Competition Using Choice Maps.
February 01, 2000
Estimating the Half-life of Advertisements.
November 01, 1999
Reexamining Masculinity, Femininity,and Gender Identity Scales.
November 01, 1999
The Development and Use of a Regret Experience Measure to Examine the ...
November 01, 1999
Extended Framework for Modeling Choice Behavior.
August 01, 1999
Combining Sources of Preference Data for Modeling Complex Decision Pro...
August 01, 1999
Bounded Rationality Modeling.
August 01, 1999
Discrete and Continuous Representations of Unobserved Heterogeneity in...
August 01, 1999
Advances in Research on Mental Accounting and Reason-Based Choice.
August 01, 1999
Brand Equity, Consumer Learning and Choice.
August 01, 1999
Agents to the Rescue?
August 01, 1999
Multiple-Category Decision-Making: Review and Synthesis.
August 01, 1999
Risk Perception in the Short Run and in the Long Run.
August 01, 1999
Correction Processes in Consumer Choice.
May 01, 1999
The Effect of Implicit versus Explicit Comparisons on Temporal Pricing...
May 01, 1999
A Comparison of Conjoint Methods When There Are Many Attributes.
May 01, 1999
The Effect of Attribute Variation on Consumer Choice Consistency.
May 01, 1999
A Model of Household Grocery Shopping Behavior.
May 01, 1999
Optimal Monitoring in Salesforce Control Systems.
May 01, 1999
Corporate Advertising Pass-through onto the Brand: Some Experimental E...
February 01, 1999
Estimating the Impact of Displays and Other Merchandising Support on R...
February 01, 1999
A Note on the Relationship between Firm Diversification and Corporate ...
February 01, 1999
Store-, Market-, and Consumer-Characteristics: The Drivers of Store Pe...
February 01, 1999
The Moderating Impact of Quantitative Information on the Relationship ...
February 01, 1999
Urban Legends: The Word-of-Mouth Communication of Morality Through Neg...
February 01, 1999
Warranty as a Signal of Quality: The Moderating Effect of Consumer Kno...
November 01, 1998
Evaluation of Aggressive Competitive Pricing Strategies.
November 01, 1998
Predicting Future Buyer Behavior with Consumers' Confidence and Sentim...
November 01, 1998
Applying Diffusion Models with Regional Heterogeneity.
November 01, 1998
Clustering at the Movies.
November 01, 1998
The Relationship between Processing Styles and Self-Control Behavioral...
November 01, 1998
From Decision Support to Decision Automation: A 2020 Vision.
August 01, 1998
Path Dependencies and the Long-term Effects of Routinized Marketing De...
August 01, 1998
Rational Strategic Reasoning: An Unnatural Act?
August 01, 1998
An Investigation of Factors Influencing Causal Attributions in Manager...
August 01, 1998
Market Share Overestimation and the Noncomplementarity Effect.
August 01, 1998
Quantity Discounts, Manufacturer and Channel Profit Maximization: Impa...
April 01, 1998
The Effect of Parent Brand Experience on Line Extension Trial and Repe...
April 01, 1998
The Role of Brand Names and Visual Cues in Enhancing Memory for Consum...
April 01, 1998
A Cross-Validity Comparison of Conjoint Analysis and Choice Models at ...
April 01, 1998
Combinatorial Optimization Approaches to Constrained Market Segmentati...
April 01, 1998
Family Members' Projections of Each Other's Preference and Influence: ...
April 01, 1998
Technology and Optimal Segment Size.
April 01, 1998
Explaining the Familiarity-Liking Relationship: Mere Exposure, Informa...
February 01, 1998
Strategic Framing: A Study of the Antecedents of Threat and Opportunit...
February 01, 1998
Marketing Applications of Three-Dimensional Stereography.
February 01, 1998
Manufacturer-Optimal Wholesale Pricing When Retailers Compete.
February 01, 1998
Multi-Group Latent Variable Models for Varying Numbers of Items and Fa...
February 01, 1998
Using a Community of Knowledge to Build Intelligent Agents.
February 01, 1998
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