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Marketing Letters
Click on article title to view & purchase. Articles are sorted by their publication date in reverse chronological order.
Total result: 184 articles |
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When giving some away makes sense to jump-start the diffusion process.
December 01, 2006
Choice Research: A Wealth of Perspectives.
December 01, 2005
Adjusting Choice Models to Better Predict Market Behavior.
December 01, 2005
Theory-Driven Choice Models.
December 01, 2005
Understanding Firm, Physician and Consumer Choice Behavior in the Phar...
December 01, 2005
Choice in Interactive Environments.
December 01, 2005
Models of Multi-Category Choice Behavior.
December 01, 2005
Choice Based on Goals.
December 01, 2005
A New Look at Constructed Choice Processes.
December 01, 2005
The Psychology of Intertemporal Discounting: Why are Distant Events Va...
December 01, 2005
Incorporating Behavioral Anomalies in Strategic Models.
December 01, 2005
The Firm's Management of Social Interactions.
December 01, 2005
Psychology, Behavioral Economics, and Public Policy.
December 01, 2005
Assessing Industrial Buyer Preferences: Using the Swait-Louviere Test ...
December 01, 2004
How Consumers' Attitudes Toward Direct-to-Consumer Advertising of Pres...
December 01, 2004
The Process of Consumer Reactions to Possession Threats and Losses in ...
December 01, 2004
Variety-Seeking and Time of Day: Why Leader Brands Hope Young Adults S...
December 01, 2004
How Varying Levels of Knowledge and Motivation Affect Search and Confi...
July 01, 2004
Reconsidering Nonlinearity and Asymmetry in Customer Satisfaction and ...
July 01, 2004
Technology Newness and Impact of Go/No-Go Criteria on New Product Succ...
July 01, 2004
Responsiveness of Physician Prescription Behavior to Salesforce Effort...
July 01, 2004
Building Brands through Brand Alliances: Does a Second Ally Help?
July 01, 2004
A Model Integrating the Multidimensional Developmental Theory of Priva...
December 01, 2003
Interference of Picture and Brand Name in a Multiple Linkage Ad Contex...
December 01, 2003
Successful New Product Pricing Practices: A Contingency Approach.
December 01, 2003
An Easily Implemented Framework for Forecasting Ticket Sales to Perfor...
December 01, 2003
Creating Meaningful Brands: The Relationship Between Brand Name and Br...
October 01, 2003
The Nature of Self-Reported Guilt in Consumption Contexts.
October 01, 2003
The Effect of Payment Transparency on Consumption: Quasi-Experiments f...
October 01, 2003
An Empirical Analysis of Follower Entry Timing Decisions.
October 01, 2003
The Effect of Interpersonal Trust, Need for Cognition, and Social Lone...
October 01, 2003
Marketing Strategy Development Styles, Implementation Capability, and ...
July 01, 2003
The Effects of Monetary Magnitude and Level of Aggregation on the Temp...
July 01, 2003
Engineering Hedonic Attributes to Generate Perceptions of Luxury: Cons...
July 01, 2003
A Bayesian Approach to Modeling Purchase Frequency.
February 01, 2003
Clicks and Mortar: The Effect of On-line Activities on Off-line Sales.
February 01, 2003
Conducting Measurement Validation with Experimental Data: Cautions and...
February 01, 2003
The Role of Decision Importance and the Salience of Alternatives in De...
February 01, 2003
Perceptual Differences of Marketing Journals: A Worldwide Perspective.
November 01, 2002
The Effects of Prior Spending on Future Spending Decisions: The Role o...
November 01, 2002
Evaluating the Appropriateness of Market Segmentation Solutions Using ...
November 01, 2002
A Tale of Two Pizzas: Building Up from a Basic Product Versus Scaling ...
November 01, 2002
Disentangling Effacement, Omnivore, and Distinction Effects on the Con...
November 01, 2002
A Guadagni--Little Likelihood Can Have Multiple Maxima.
November 01, 2002
Consumer Control and Empowerment: A Primer.
August 01, 2002
Market Segmentation Research: Beyond Within and Across Group Differenc...
August 01, 2002
High Stakes Decision Making: Normative, Descriptive and Prescriptive C...
August 01, 2002
Non-Conscious Influences on Consumer Choice.
August 01, 2002
Auctions: Research Opportunities in Marketing.
August 01, 2002
Inferring Market Structure from Customer Response to Competing and Com...
August 01, 2002
Dissecting the Random Component of Utility.
August 01, 2002
Hybrid Choice Models: Progress and Challenges.
August 01, 2002
Context Dependence and Aggregation in Disaggregate Choice Analysis.
August 01, 2002
Internal Marketing at Continental Airlines: Convincing Employees that ...
May 01, 2002
The Effect of Single and Dual Sales Targets on Sales Call Selection: Q...
May 01, 2002
Changing Perceptions and Changing Behavior in Customer Relationships.
May 01, 2002
A Guadagni-Little Likelihood Can Have Multiple Maxima.
May 01, 2002
Market Segment Derivation and Profiling Via a Finite Mixture Model Fra...
February 01, 2002
Partitioned Pricing in Advertising: Effects on Brand and Retailer Atti...
February 01, 2002
Canonical Correlation Analysis and Wiener-Granger Causality Tests: Use...
February 01, 2002
Defaults, Framing and Privacy: Why Opting In-Opting Out.sup.1.
February 01, 2002
Measuring a Brand's Tendency to be Included in High Value Baskets.
November 01, 2001
Coveted or Overlooked? The Psychology of Bidding for Comparable Listin...
August 01, 2001
Relative Price Level of 99-Ending Prices: Image Versus Reality.
August 01, 2001
On the Similarity of Classical and Bayesian Estimates of Individual Me...
August 01, 2001
The Advantage of Hybrid Split Ads Over Uninterrupted Ads and How to Au...
August 01, 2001
A Simple Way to Reduce Estimation Bias in Some Dynamic Choice Models.
August 01, 2001
Cumulative Discrete Choice.
May 01, 2001
Preliminary Metric Investigations into the Nature of the "Postmodern C...
May 01, 2001
Does Greater Amount of Information Always Bolster Attitudinal Resistan...
May 01, 2001
Meta-Analysis in Marketing when Studies Contain Multiple Measurements.
May 01, 2001
Hypotheses in Marketing Science: Literature Review and Publication Aud...
May 01, 2001
Always Leave Home Without It: A Further Investigation of the Credit-Ca...
February 01, 2001
Habit Persistence in Time Series Models of Discrete Choice.
February 01, 2001
When Bad Things Happen to the Endorsers of Good Products.
February 01, 2001
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