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Marketing Intelligence & Planning
Click on article title to view & purchase. Articles are sorted by their publication date in reverse chronological order.
Total result: 106 articles |
 Page 2 of 2 
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Internet-induced changes in consumer music procurement behavior: a Ger...
April 01, 2003
International marketing of British education: research on the students...
April 01, 2003
How e-CRM can enhance customer loyalty.
April 01, 2003
Researching the social Web: marketing information from virtual communi...
June 01, 2002
Service quality in Internet banking: the importance of customer role.
June 01, 2002
Business negotiations in the context of strategic relationship develop...
June 01, 2002
Competitive intelligence in UK firms: a typology.
June 01, 2002
Lifecycles and crisis points in SMEs: a case approach.
June 01, 2002
The state of customer management performance in Malaysia.
June 01, 2002
(R)etailing in the UK.
April 01, 2002
Internet users' intention to purchase air travel online: an empirical ...
April 01, 2002
E-marketing in perspective: a three country comparison of business use...
April 01, 2002
Corporate intelligence and transformational marketing in the age of th...
April 01, 2002
A three-step matrix method for strategic marketing management.
April 01, 2002
Integrating group Delphi, fuzzy logic and expert systems for marketing...
April 01, 2002
Proprietary market research: are online panels appropriate?
April 01, 2002
On the nature of customer-employee relationships.
April 01, 2002
Brand positioning: meme's the word.
April 01, 2002
Engendering trust in e-commerce: a study of gender-based concerns.
April 01, 2002
Synergy and strategy in e-business.
April 01, 2002
Marketing implications of Webcasting and extranets.
April 01, 2002
The sales introspection technique: principles and application.
March 01, 2002
Customer retention management: a reflection of theory and practice.
March 01, 2002
Who moved my Muggle? Harry Potter and the marketing imaginarium.
March 01, 2002
Marketing knowledge and the value of segmentation.
February 01, 2002
Tackling implementation impediments to marketing planning.
February 01, 2002
How health managers see prescribing.
February 01, 2002
Leveraging corporate identity in the digital age.
February 01, 2002
Internet, interaction and implications for marketing.
February 01, 2002
The R&D-marketing interface and new product entry strategy.
February 01, 2002
Understanding market entry timing decisions: the practitioner-academic...
February 01, 2002
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