Marketing Intelligence & Planning

Click on article title to view & purchase. Articles are sorted by their publication date in reverse chronological order.

Product placement in Bollywood movies.
July 01, 2009

Emotional intelligence and marketing effectiveness.
July 01, 2009

Reaching and influencing consumers in the prescription medicine market...
July 01, 2009

Marketing theory and practice: the case of the Egg Card.
July 01, 2009

The beer market and advertising expenditure.
July 01, 2009

Marketing orientation and arts organizations: the case for business pa...
June 01, 2009

An evaluation of artistic influences on marketing theory and practice.
June 01, 2009

Structural determinants of household art expenditure.
June 01, 2009

Lessons from arts experiences for service-dominant logic.
June 01, 2009

An essential guide to audience development.
June 01, 2009

Assessing the effects of self-congruity, attitudes and customer satisf...
February 01, 2008

The diaspora has already begun.
February 01, 2007

Government 'demarketing' as viewed by its target audience.
February 01, 2007

The impact of Porter's strategy types on the role of market research a...
February 01, 2007

The 'ICON' archetype: its influence on customer orientation and innova...
February 01, 2007

Strategic marketing plans and collaborative networks.
February 01, 2007

Marketing is everything: the view from the street.
January 01, 2007

What's in store? Retail marketing and corporate social responsibility.
January 01, 2007

Strategic marketing in action: a comparison of higher and lower perfor...
January 01, 2007

Contextual and methodological issues in COO studies.
January 01, 2007

On the role of bank staff in online customer purchase.
January 01, 2007

Relationship marketing and customer loyalty.
January 01, 2007

Market orientation in Indian organizations: an empirical study.
July 01, 2004

An applied e-business approach for reinsurance services.
July 01, 2004

Customer-to-customer developments in (r)etailing: A case study of bett...
July 01, 2004

WebStra: a web-based intelligent system for formulating marketing stra...
July 01, 2004

Internet-enabled technology in knowledge-intensive business services: ...
July 01, 2004

Co-opetition: the organisation of the future.
July 01, 2004

Internet market segmentation - an exploratory study of critical succes...
June 01, 2004

Grocery shopping: list and non-list usage.
June 01, 2004

Measuring attitudinal commitment in business-to-business channels.
June 01, 2004

Customer service and organizational learning in the context of strateg...
June 01, 2004

Business-to-business marketing: What is important to the practitioner?
May 01, 2004

In search of relevance: Is there an academic-practitioner divide in bu...
May 01, 2004

Refocusing marketing to reflect practice: The changing role of marketi...
May 01, 2004

How effectively do marketing journals transfer useful learning from sc...
May 01, 2004

Making marketers accountable: a failure of marketing education?
May 01, 2004

In search of relevance and rigour for research in marketing.
May 01, 2004

A call to arms for applied marketing academics.
May 01, 2004

Should we worry about an "academic-practitioner divide" in marketing?
May 01, 2004

Barriers to practical use of academic marketing knowledge.
May 01, 2004

Adopters of new food products in India.
April 01, 2004

Technology integration: Perceptions of sales force automation in Thail...
April 01, 2004

Consumer responses to environmental advertising in China.
April 01, 2004

The relationship of cultural values and message strategies in service ...
April 01, 2004

Market segmentation based on level of acculturation.
April 01, 2004

Assessing the francophone West Africa market: An ETOP analysis.
April 01, 2004

Measuring delayed and long-term effects of pricing decisions on market...
March 01, 2004

From servicescape to "cyberscape".
March 01, 2004

QFD strategy house: an innovative tool for linking marketing and manuf...
March 01, 2004

Small business owner-managers and their attitude to risk.
March 01, 2004

New technology and the changing role of marketing.
March 01, 2004

Constructing futures in new attractors.
March 01, 2004

Marketing strategy, contextual factors and performance: an investigati...
February 01, 2004

In search of market orientation: an experiment in key account manageme...
February 01, 2004

The design, implementation and monitoring of a CRM programme: a case s...
February 01, 2004

Analysing competitors' online persuasive themes with text mining.
February 01, 2004

Marketing consumer services internationally: localisation and standard...
February 01, 2004

Company price tag shifts caused by new CEOs.
February 01, 2004

Have it your way: consumer attitudes toward personalized marketing.
February 01, 2004

The strategic corporate intelligence and transformational marketing mo...
February 01, 2004

Dual-perspective SWOT: a synthesis of marketing intelligence and plann...
January 01, 2004

Developing an account-management lifecycle for advertising agency-clie...
January 01, 2004

The future of on-line retailing in the UK: learning from experience.
January 01, 2004

Just another channel? Marketing communications in e-business.
January 01, 2004

Internet measurement data - practical and technical issues.
January 01, 2004

Measuring marketing performance against the backdrop of intra-organisa...
January 01, 2004

Exploring the need for emotional intelligence and awareness among sale...
January 01, 2004

Regulating ageism in UK advertising: an industry perspective.
April 01, 2003

The role of market orientation on company performance through the deve...
April 01, 2003

Planning an effective Internet retail store.
April 01, 2003

Rethinking the international marketing strategy: new dimensions in a c...
April 01, 2003

A Delphi study of Internet banking.
April 01, 2003

Managing an effective promotion campaign: lessons from retail advertis...
April 01, 2003

Assessing customer-salesperson interactions in a retail chain: differe...
April 01, 2003

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