|
Medical Marketing & Media
Click on article title to view & purchase. Articles are sorted by their publication date in reverse chronological order.
FTC chief calls for a ban on generic pay-for-delay deals.
August 01, 2009
Kirk Williamson: SVP, marketing Digitas Health.
August 01, 2009
The Interpublic Group (IPG)instituted a Kluster desktop application ac...
August 01, 2009
Vantage point.
August 01, 2009
Made to measure: in an age of accountability, where every dollar count...
August 01, 2009
Novo Nordisk is sponsoring a branded Twitter feed written by racecar d...
August 01, 2009
An ace in the whole: can pharma companies really predict the success o...
August 01, 2009
Course correction.
August 01, 2009
Lilly PR chief eagerly awaits reform.
August 01, 2009
Networks take stand vs. ad tax.
August 01, 2009
Bayer work a blueprint for health site.
August 01, 2009
Will digital budgets ever match TV? Will media budgets trend toward di...
August 01, 2009
The American Society of Health System Pharmacists (ASHP) tapped e-Heal...
August 01, 2009
A survey of 83 academic CME units found that of the $270 million in an...
August 01, 2009
GfK unveils BEAT to position brands.
August 01, 2009
The ACCME will host "Fundamentals of Assessment in Medical Education,"...
August 01, 2009
PhRMA pledges $80b toward drug savings.
August 01, 2009
Sanofi wins favor with pediatricians.
August 01, 2009
Lawmakers eye tax deductions on drug advertising.
August 01, 2009
CRM agency MicroMass.
August 01, 2009
[imc.sup.2] formalized its healthcare marketing capability with the la...
August 01, 2009
Romark Laboratories.
August 01, 2009
Sanofi-Aventis.
August 01, 2009
Strange bedfellows.
August 01, 2009
The Association for Clinical Researchers and Educators, a new group de...
August 01, 2009
Ketchum and Pleon plan megamererger.
August 01, 2009
CMPMedica shutters two journals.
August 01, 2009
Pharma-free CME gets sharp response.
August 01, 2009
Grassley asks for ghostwriting info.
August 01, 2009
FDA hears transparency boost ideas.
August 01, 2009
DDMAC enforcement up significantly.
August 01, 2009
|