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Medical Marketing & Media
Click on article title to view & purchase. Articles are sorted by their publication date in reverse chronological order.
Metrics experts discussed definitions of campaign effectiveness, how t...
April 01, 2009
HBA names J&J's Gorsky Mentor of the Year.
April 01, 2009
Enbrel makers Amgen and Wyeth have recruited famous fashionista Tim Gu...
April 01, 2009
BMS creates strategic leadership committee.
April 01, 2009
Middlebrook Pharma adds 271 reds.
April 01, 2009
Sales force software.
April 01, 2009
MedPAC calls for reporting of samples to aid detailing.
April 01, 2009
The Division of Drug, Marketing, Advertising, and Communications.
April 01, 2009
Matsuda offers grist for rumor mill.
April 01, 2009
Rx ad spend fell 18.4%: Nielsen.
April 01, 2009
FDA: GSK's Avodart ads misleading.
April 01, 2009
UCB and Sanofi-Aventis have launched an allergy awareness campaign dub...
April 01, 2009
AdvaMed issues new guidelines for device ads.
April 01, 2009
GSW Worldwide'S Pink Tank.
April 01, 2009
Abelson Taylor promotes three.
April 01, 2009
DeLauro bill to split agency duties.
April 01, 2009
Does Web 2.0 exclude healthcare professionals?
April 01, 2009
Eye candy: legal hurdles challenge brand-name manufacturers' ability t...
April 01, 2009
CME Enterprise.
April 01, 2009
TGaS Advisors.
April 01, 2009
MA cracks down on payments to docs.
April 01, 2009
The Aids Healthcare Foundation.
April 01, 2009
Code has mixed effect on forces.
April 01, 2009
Wyeth decision ends pre-emption dreams.
April 01, 2009
Evaluating the millions of audiences: at a conference recently, one ma...
April 01, 2009
Fact boxes best fair balance: study.
April 01, 2009
A study by Cutting Edge Information.
April 01, 2009
FDA's off-label guidance may be up for review.
April 01, 2009
How can pharma marketers 'friend' social media?
April 01, 2009
A Wolfe at the drug industry's door.
April 01, 2009
How to win an award: you have fewer than two months to enter the MM&M ...
April 01, 2009
GSW Worldwide.
April 01, 2009
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