Medical Marketing & Media

Click on article title to view & purchase. Articles are sorted by their publication date in reverse chronological order.

CMI launches a new brand platform, website.
March 01, 2009

Making the switch: Ad spend is becoming more targeted, but is pharma p...
March 01, 2009

FDA approve over 100 drugs in 2008.
March 01, 2009

McCann taps Momentum for experiential launch.
March 01, 2009

KV Pharmaceutical Company said it is eliminating 700 jobs as part of a...
March 01, 2009

Bayer runs 'corrective' ad, agrees to preclearance.
March 01, 2009

Pfizer/Wyeth staff downsizing could top 18,000.
March 01, 2009

TargetRx launches the FieldPerformanceAdvantage tool.
March 01, 2009

Best Practices unveiled "Benchmarks for Optimizing Marketing Staff Lev...
March 01, 2009

Study: Lantus site tops in consumer satisfaction.
March 01, 2009

Web watch.
March 01, 2009

ACCME to post hours, support.
March 01, 2009

Survey: docs like pharma-funded CME.
March 01, 2009

Wyeth Consumer Health.
March 01, 2009

Neurontin case reveals off-label promo.
March 01, 2009

A Congressional Budget Office (CBO) options book says creation of an a...
March 01, 2009

SK&A announces two VP promotions.
March 01, 2009

Bausch & Lomb.
March 01, 2009

Steven Nissen, head of cardiovascular medicine at Cleveland Clinic, wr...
March 01, 2009

The FDA is launching a two-year pilot program to determine whether the...
March 01, 2009

The FDA, European and Australian regulators have begun an 18-month for...
March 01, 2009

Insufficient personnel and staff turnover will make it hard for the FD...
March 01, 2009

Measurement predicament: crunching ROI has evolved beyond simply count...
March 01, 2009

Searching for sign-ups: effective search engine marketing campaigns do...
March 01, 2009

Statins: making new friends: single agent statins are still the corner...
March 01, 2009

E-learning 101: E-learning is poised to replace traditional training m...
March 01, 2009

Demonstrating just how badly mainline agencies are suffering from the ...
March 01, 2009

Sanofi, AZ launch YouTube channels.
March 01, 2009

Is mobile about to explode? Some say we'll be using our mobile devices...
March 01, 2009

PR view.
March 01, 2009

Vantage point.
March 01, 2009

6 Steps to a Dynamic Message: an effective product message is the culm...
March 01, 2009

As I see it.
March 01, 2009