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Medical Marketing & Media
Click on article title to view & purchase. Articles are sorted by their publication date in reverse chronological order.
Amgen is planning the launch of its postmenopausal osteoporosis drug d...
December 01, 2008
GSK citing primary care glut, cuts sales force 12%.
December 01, 2008
Covidien launches site on bariatric's benefits.
December 01, 2008
PR view.
December 01, 2008
Watch those advertising and promo claims, say lawyers.
December 01, 2008
DTC spend plunged 6.3% to $3.1 billion in the first eight months of th...
December 01, 2008
Old sales force model losing traction.
December 01, 2008
Smaller drug firms are trimming staffs and being more selective about ...
December 01, 2008
iReminder has announced that its Compliance for Life offering is going...
December 01, 2008
Web watch.
December 01, 2008
Ads, training aim to lift sagging CME.
December 01, 2008
The Center for Biomedical Continuing Education.
December 01, 2008
Dorland Global Corp.
December 01, 2008
Just the challenge we need? The Democrats are mixing up some strong me...
December 01, 2008
JUPITER results should help boost Crestor sales.
December 01, 2008
Industry shakeups lead to job losses in '08.
December 01, 2008
Diverse market still largely untapped.
December 01, 2008
The BMJ Group has announced plans to begin publishing a journal on acu...
December 01, 2008
A GAO report says the FDA might have been able to do a better job of r...
December 01, 2008
Rx safety hasn't made agency 'conservative'.
December 01, 2008
As I see it.
December 01, 2008
MedPac: make pharmas report samples to HHS.
December 01, 2008
PHRMA freshened up their advertising campaign for the Partnership for ...
December 01, 2008
DoJ fines firms $695m in 2008.
December 01, 2008
Amylin announced that it will slash its workforce by 25%, or 340 emplo...
December 01, 2008
FDA's Troy 'was a pre-emption guru'.
December 01, 2008
Grabbing people's attention online.
December 01, 2008
Lilly is in hot water in the UK over an "unbalanced," mostly unbranded...
December 01, 2008
Porter Novelli ponders life and death.
December 01, 2008
Vantage point.
December 01, 2008
Phillips: demystifying Regulation 2.0.
December 01, 2008
12 steps to a winning pitch: in today's market, with a dwindling pharm...
December 01, 2008
Private view.
December 01, 2008
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