Medical Marketing & Media

Click on article title to view & purchase. Articles are sorted by their publication date in reverse chronological order.

Power isn't knowledge.
October 01, 2008

Pfizer garners praise with new drug safety site.
October 01, 2008

Christine Poon, vice chairman of the board of directors and worldwide ...
October 01, 2008

The FDA launched The FDA launched a quarterly report.
October 01, 2008

Senetek PLC taps Michael Rogers PR.
October 01, 2008

Decision Resources Inc. unveils 'cohesive' site.
October 01, 2008

Panel to offer data from 18,000 docs.
October 01, 2008

ACCME proposal imperils CME, groups say.
October 01, 2008

Social etiquette: just as it followed other sectors into CRM, the phar...
October 01, 2008

Data-driven DTP: utilizing an effective marketing strategy can go a lo...
October 01, 2008

Poll reversal: it's an Alice in Wonderland election for the industry, ...
October 01, 2008

Matthew Mullarkey COO West Pharmaceutical Services.
October 01, 2008

The hits keep on coming: with the lowest first-half spend since 2003, ...
October 01, 2008

Concentric Pharma Advertising.
October 01, 2008

JC Thomas Marketing Communications.
October 01, 2008

Lawyers defend failure-to-warn suit.
October 01, 2008

Kennedy, Kessler fight pre-emption.
October 01, 2008

The FDA has hiked by 6%, to $1.21 million, the cost of filing an NDA w...
October 01, 2008

Stanford University School of Medicine.
October 01, 2008

Balancing messages on--and offline: effective patient marketing campai...
October 01, 2008

Web watch.
October 01, 2008

Harte-Hanks Direct Marketing.
October 01, 2008

Zomig promo gives doctors the 'key'.
October 01, 2008

Manhattan Research lists top sites.
October 01, 2008

An HHS OIG report on the oversight of marketing materials for Part D f...
October 01, 2008

Pfizer resumed DTC advertising for its blockbuster statin drug, Lipito...
October 01, 2008

PR view.
October 01, 2008

FDA posts DTC guide on its site.
October 01, 2008

FDA posts DTC guide on its site.
October 01, 2008

The age of engagement: there's more to patient programs than simply te...
October 01, 2008

Private view.
October 01, 2008

Ads in Canada had little impact: study.
October 01, 2008

As I see it.
October 01, 2008

The conservative Competitive Enterprise Institute says a market-based ...
October 01, 2008