Medical Marketing & Media

Click on article title to view & purchase. Articles are sorted by their publication date in reverse chronological order.

Concentric Pharma Advertising.
July 01, 2008

Agency A-to-Z: the indispensable guide to healthcare agencies, includi...
July 01, 2008

Saatchi & Saatchi Healthcare Communications: far-reaching revisioning ...
July 01, 2008

Ogilvy Healthworld: emerging from management changes with a deeper, mo...
July 01, 2008

Juice Pharma Advertising: new business wins and big launches abound fo...
July 01, 2008

Interlink Healthcare Communications: AOR wins helped balance out tough...
July 01, 2008

GSW Worldwide: powerhouse shop had more significant wins than ever bef...
July 01, 2008

Flashpoint Medica: three-year-old agency doubles in size and continues...
July 01, 2008

Euro RSCG Life x2: new marketing services amalgram has already spawned...
July 01, 2008

Echo Torre Lazur: double-digit growth helped offset the loss of Seprac...
July 01, 2008

Draftfcb healthcare: the shop doubled revenue since the merger of Draf...
July 01, 2008

Digitas Health: pushing the limits of digital marketing while experien...
July 01, 2008

Brand Pharm: utilizing its Publicis partnerships to land big accounts ...
July 01, 2008

Vantage point.
July 01, 2008

WellPoint taps Ricochet PR as AOR.
July 01, 2008

Role of influencers varies among consumers.
July 01, 2008

PR view.
July 01, 2008

CanWest Mediaworks, a Canadian newspaper and TV giant, is suing the Ca...
July 01, 2008

CMS proposes DM prohibition.
July 01, 2008

The Email Experience Council (EEC), a division of the Direct Marketing...
July 01, 2008

Mobile marketing, and especially text messaging, is "the new frontier"...
July 01, 2008

Revolution Health Group cuts staff to 'consolidate'.
July 01, 2008

Web watch.
July 01, 2008

Docs: don't end CME support.
July 01, 2008

NY gov wants ban on gifts to doctors.
July 01, 2008

Merck's settlement of Vioxx litigation with 29 states included agreeme...
July 01, 2008

Publisher: American Academy of Family Physicians (AAFP) Circulation: 1...
July 01, 2008

FDA's 'Sentinel Initiative' to improve product safety.
July 01, 2008

An analyst blamed GlaxoSmithKline's $150 million Alli marketing campai...
July 01, 2008

ACCME calls for 'new CME paradigm'.
July 01, 2008

S&R Communications: old-school thinking helped shop land new product l...
July 01, 2008

Pacific Communications: West Coast agency has a trifecta of new client...
July 01, 2008

Euro RSCG Life Chelsea: strong wins helped to offset the loss of longs...
July 01, 2008

Dorland Global Health Communications: post-acquisition, firm is poised...
July 01, 2008

The CementWorks: restructuring helped this agency hammer out another s...
July 01, 2008

AgencyRx: shop used old-fashioned hard work to win clients and grow or...
July 01, 2008

Unilateral armament.
July 01, 2008

STM journals seek interaction online.
July 01, 2008

Does the current model best serve our clients?
July 01, 2008

Pace: agency rebounds after a tough year to post 20% revenue gains in ...
July 01, 2008