Medical Marketing & Media

Click on article title to view & purchase. Articles are sorted by their publication date in reverse chronological order.

Effexor ad cited by FDA as misleading.
February 01, 2008

Boswood to head Thomson Healthcare.
February 01, 2008

Pfizer's goal is to begin posting its CME grants online by the end of ...
February 01, 2008

Will walkout scuff TV ad spending?
February 01, 2008

Fission Communications is merging with another McCann Healthcare World...
February 01, 2008

"Bias, either by appearance or reality, has become woven into the very...
February 01, 2008

MECCs skid in bid to level playing field.
February 01, 2008

Web watch.
February 01, 2008

DC OKs measure to license sales reps.
February 01, 2008

Former Amgen reds suing over tactics.
February 01, 2008

Consumer drug advertising remains corporate benefit managers' favorite...
February 01, 2008

The European Commission vowed to maintain a ban on DTC advertising but...
February 01, 2008

Congress probes celebrity endorsers.
February 01, 2008

PR view.
February 01, 2008

Merck, Pfizer look outside industry for PR execs.
February 01, 2008

Richard Liggott.
February 01, 2008

Concentric Pharma Advertising.
February 01, 2008

CME LLC.
February 01, 2008

Be careful what you wish for.
February 01, 2008

A measure of success: online marketing offers unique tracking potentia...
February 01, 2008

Online blackboard: doctors and other healthcare professionals are clic...
February 01, 2008

Pharmaceutical online ad spend cooled down in 2007.
February 01, 2008

Report is Bermuda triangle for med ed.
February 01, 2008

Bayer HealthCare Pharmaceuticals will discontinue marketing of Viadur.
February 01, 2008

The AMA launched national advertising as it kicked off phase two of it...
February 01, 2008

FDA sued over antibiotic warnings.
February 01, 2008

Private view.
February 01, 2008

Rx patterns of UK docs questioned.
February 01, 2008

Direct marketing showcase.
February 01, 2008

Something old, something new: new media and technology won't be replac...
February 01, 2008

DTC user fee plan canned.
February 01, 2008

Nitromed axes BiDil sales reps.
February 01, 2008

As I see it.
February 01, 2008

Setbacks from two sources.
February 01, 2008

Federal judge rejects ME prescription data law.
February 01, 2008

Beyond the banner: current spending on interactive is picking up but i...
February 01, 2008