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Medical Marketing & Media
Click on article title to view & purchase. Articles are sorted by their publication date in reverse chronological order.
Seidler Bernstein Inc.
May 01, 2007
Ogilvy PR.
May 01, 2007
ACCME seeks feedback, gets an earful.
May 01, 2007
Consumer marketers sweat over congressional change.
May 01, 2007
In an April 1 broadcast of CBS' 60 Minutes looking at pharma industry ...
May 01, 2007
House of Reps OKs FOI and whistleblower bills.
May 01, 2007
TV spend takes hit with Zelnorm exit.
May 01, 2007
The Association of Medical Publishers is rebranding as the Association...
May 01, 2007
B-to-B publisher Bob Krakoff died of a heart attack March 23 at his Bo...
May 01, 2007
Skyscape.
May 01, 2007
Outcomes researcher moves south to national nonprofit.
May 01, 2007
Space, the final frontier for ... med ed?
May 01, 2007
Centrix Pharmaceutical.
May 01, 2007
More sales force cuts predicted for '07.
May 01, 2007
Disease awareness advertising is driving online search, according to a...
May 01, 2007
PR view.
May 01, 2007
Vantage point.
May 01, 2007
Firms looking outside-in deliver competitive edge.
May 01, 2007
Top 20 pharma companies: while the US saw a rebound in prescription dr...
May 01, 2007
Do the segments stack up? Big pharma has generally followed the segmen...
May 01, 2007
Optical illusion: ophthalmology journals led the way with a 17% revenu...
May 01, 2007
Big pharma.
May 01, 2007
FDA tightens advisory group criteria.
May 01, 2007
Antidote.
May 01, 2007
FDA finesses online consumer strategy.
May 01, 2007
The FDA says product information sheets, a launch presentation and a c...
May 01, 2007
Two New Zealand College.
May 01, 2007
A Harris Interactive.
May 01, 2007
Boom time for nonmeasured media? Figures from TNS Media Intelligence s...
May 01, 2007
Patient needs come first in RM: Novo.
May 01, 2007
DTC mistakes cost marketers millions.
May 01, 2007
Waxman takes tough talk to enemy territory.
May 01, 2007
Private view.
May 01, 2007
Cats and Saint Sebastian.
May 01, 2007
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