Medical Marketing & Media

Click on article title to view & purchase. Articles are sorted by their publication date in reverse chronological order.

Merck takes e-focused approach to marketing.
February 01, 2007

Sales reps sue over unpaid overtime.
February 01, 2007

New reps receive 184 hours training.
February 01, 2007

A survey of 500 consumers, 150 physicians and industry officials by Pr...
February 01, 2007

A Consumer Reports survey of primary care physicians on DTC TV adverti...
February 01, 2007

Drug firms boost DTC ad spend in '06.
February 01, 2007

PR view.
February 01, 2007

Cushman buys HealthInfo Direct.
February 01, 2007

Rulings will impact future of drug patents.
February 01, 2007

From the inside out: the old adage that your most valuable assets are ...
February 01, 2007

Proving PR's worth: an inability to consistently measure the effect of...
February 01, 2007

Positive positioning: 10 steps to achieving standout: uniqueness is th...
February 01, 2007

The side effects of side effects: the recent Institute of Medicine rep...
February 01, 2007

The Association of Medical Publications.
February 01, 2007

ACCME.
February 01, 2007

Adolor announced plans to shed its sales force of approximately 35 peo...
February 01, 2007

New iVillage site offers 'Dr. Mom' tools.
February 01, 2007

Pfizer.
February 01, 2007

Linda Fox.
February 01, 2007

ACCME answers Senate's CME probe.
February 01, 2007

The House of Representatives.
February 01, 2007

As I see it.
February 01, 2007

Admen: fixing DDMAC is more vital than user fees.
February 01, 2007

Meetings barred from five-star hotels.
February 01, 2007

The Alliance for Continuing Medical Education (ACME) will honor the Me...
February 01, 2007

A Chinese court ordered two local companies to stop selling knockoffs ...
February 01, 2007

Spectrum Pharmaceuticals said patent litigation relating to sumatripta...
February 01, 2007

American Society of Hypertension.
February 01, 2007

FDA would up PDUFA for DTC reviews.
February 01, 2007

Bristol-Myers' worldly medicine man.
February 01, 2007

Tried and trusted: the notion that the industry is capable of turning ...
February 01, 2007

Gaining street cred: many pharmas have taken a haughty tone with analy...
February 01, 2007

White House fights Plan B subpoena.
February 01, 2007

FDA not utilizing its advisory system.
February 01, 2007

For Rozerem DTC campaign, it's steady as she goes.
February 01, 2007

Private view.
February 01, 2007

IFPMA revised code to 'help industry reputation'.
February 01, 2007