|
Medical Marketing & Media
Click on article title to view & purchase. Articles are sorted by their publication date in reverse chronological order.
CCA Advertising.
November 01, 2006
International Federation of Pharmaceutical Manufacturers & Association...
November 01, 2006
With or without credit, CME rules apply.
November 01, 2006
New model requires proof of quality.
November 01, 2006
Ogilvy lands Pfizer vet to develop CRM.
November 01, 2006
Best use of direct marketing to consumers.
November 01, 2006
Best use of direct marketing to healthcare professionals.
November 01, 2006
Best use of PR to consumers.
November 01, 2006
Best use of PR to healthcare professionals.
November 01, 2006
Best use of digital marketing to consumers.
November 01, 2006
Best use of digital marketing to healthcare professionals.
November 01, 2006
Best individual product advertisement in business press.
November 01, 2006
Best product launch advertisement in business press.
November 01, 2006
Best individual product advertisement in consumer press.
November 01, 2006
Best product launch advertisement in consumer press.
November 01, 2006
Best OTC product advertisement/campaign.
November 01, 2006
Thomson reboots PDR.net with alerts.
November 01, 2006
MBC recruits BET online chief to lead tech team.
November 01, 2006
Direct marketing pioneer.
November 01, 2006
Pros and cons of comparative ads: companies have been using combative ...
November 01, 2006
Pfizer puts Lipitor global PR business up for review.
November 01, 2006
Democrats wouldn't be in power more than four days before legislating ...
November 01, 2006
Drug reimportation is back at forefront.
November 01, 2006
Novartis enlisted Donovan McNabb and family to kick off its new Type 2...
November 01, 2006
Top pharma firms adopting new grantmaking procedures.
November 01, 2006
NZ activist group calls for DTC ban.
November 01, 2006
Healthcare Web site of the year.
November 01, 2006
DDMAC grows DTC group.
November 01, 2006
Wise words from Brand X.
November 01, 2006
Novartis readies reps for new launches.
November 01, 2006
Best overall campaign in consumer press.
November 01, 2006
A bitter bill to swallow.
November 01, 2006
FDA plans risk communication review.
November 01, 2006
FDA lagging on nanotechnology.
November 01, 2006
PhRMA says companies implementing principles.
November 01, 2006
Approvable letter puts drug in line with Adderall.
November 01, 2006
BMS ups DTC to fend off generic Plavix.
November 01, 2006
PR view.
November 01, 2006
IOM report scolds FDA, suggests DTC ban.
November 01, 2006
Rep school: sales reps wouldn't be effective without the proper traini...
November 01, 2006
Pfizer, looking to drop layers, loses senior marketers.
November 01, 2006
News magazines benefit from DTC dollars windfall.
November 01, 2006
As I see it.
November 01, 2006
Drug marketing felonies lead FDA prosecutions.
November 01, 2006
DDMAC warning letters, 2001-2206.
November 01, 2006
Von Eschenbach's vision.
November 01, 2006
Best unbranded TV campaign.
November 01, 2006
Web watch.
November 01, 2006
Interactive forces: Merck has taken the hi-tech route to improving eff...
November 01, 2006
The battle of New Hampshire: a state law banning commercial use of pre...
November 01, 2006
Falling leaves: for the majority medical/surgical and specialty journa...
November 01, 2006
Hired hands: biotechs that combine forces with well-established big ph...
November 01, 2006
Private view.
November 01, 2006
|