Medical Marketing & Media

Click on article title to view & purchase. Articles are sorted by their publication date in reverse chronological order.

Gardasil ads remain platonic ... for now.
July 01, 2006

Democrats call for end to generic drug settlements.
July 01, 2006

Web sites.
July 01, 2006

Brand managers and media planners: marketing places the ads. Sales sel...
July 01, 2006

MEBN signed an agreement to integrate CME content with Skyscape's mobi...
July 01, 2006

The Institute for International Research's MedEd Congress in Philadelp...
July 01, 2006

Wyeth has re-launched its Web site (www.wyeth.com) with new content an...
July 01, 2006

PDI deal deploys 300 sales reps.
July 01, 2006

Pfizer will hold off on advertising Exubera to consumers for one year ...
July 01, 2006

PR view.
July 01, 2006

Euro RSCG Life splits PR function, recruits Catlett.
July 01, 2006

Wall Street choice: positive data won't offset Merck's patent woes.
July 01, 2006

Euro RSCG life: overcame a year of challenges and uncertainty with imp...
July 01, 2006

Ignite Health: continued spectacular growth from attempting to redefin...
July 01, 2006

Juice Pharma Advertising: Merck vaccines keep three-year-old New York ...
July 01, 2006

S&R Communications: explosive growth from a belief in the efficient ex...
July 01, 2006

Publicis Healthcare Communications Group: the medical advertising behe...
July 01, 2006

Long live consumer education.
July 01, 2006

Metaphor: miraculously turned the devastating loss of reliant into a y...
July 01, 2006

Ogilvy Healthworld: one of the world's great advertising names seeks t...
July 01, 2006

Pacific Communications: impressive growth within the realms of the Wes...
July 01, 2006

Vox Medica: looking to build on two fine years with aggressive plans f...
July 01, 2006

Wunderman names Kessel chief at RTC.
July 01, 2006

GSW catches Tamiflu consumer work.
July 01, 2006

Fail to plan, plan to fail.
July 01, 2006

State bill would criminalize gift-giving.
July 01, 2006

P&G took Roche.
July 01, 2006

Advocates want Congress to ban DTC.
July 01, 2006

FDA can't regulate compounded Rxs.
July 01, 2006

West Virginia eases drug ad-spend reporting rules.
July 01, 2006

Journals shouldn't accept ads: article.
July 01, 2006

Docs rate exhibits as better than ads.
July 01, 2006

Web watch.
July 01, 2006

KPR: poised to increase scope and size after internal restructure.
July 01, 2006

The Hal Lewis Group: preparing to add digital offerings while "digesti...
July 01, 2006

LLNS: new faces, new ways of doing things stand Omnicom shop in good s...
July 01, 2006

Medergy Marketing: hot on the heels of record growth with a new name a...
July 01, 2006

The beautiful agency game.
July 01, 2006