Medical Marketing & Media

Click on article title to view & purchase. Articles are sorted by their publication date in reverse chronological order.

PhRMA debuts 'helping hand' ads for benefit-seekers.
April 01, 2005

Ogilvy outsources media to Conectics.
April 01, 2005

The American Society of Clinical Psychopharmacology.
April 01, 2005

Where will those DTC dollars end up? Research suggests that the DTC bo...
April 01, 2005

Epocrates delivers CME credit on the go.
April 01, 2005

IMNG forges alliance for psychiatrists.
April 01, 2005

DHC debuts CME division, institute.
April 01, 2005

Redi-Mail Direct Marketing.
April 01, 2005

The Direct Marketing Association.
April 01, 2005

Dendrite debuts CRM software suite.
April 01, 2005

PR view.
April 01, 2005

Activists rip big pharma with 'awards,' animation.
April 01, 2005

COX-2 panel decision limits Merck's liability.
April 01, 2005

Walter inspires inChord's expansion.
April 01, 2005

Cultural competence: merely identifying and targeting an ethnically di...
April 01, 2005

Closing the care gap: pharma marketers who embrace the input of medica...
April 01, 2005

Pfizer.
April 01, 2005

Innovia Education Institute.
April 01, 2005

Career forum: career advice for those who aspire.
April 01, 2005

Compass Healthcare Communications, an online marketing firm, has been ...
April 01, 2005

GSW Worldwide has been selected by Fujisawa Healthcare to provide mark...
April 01, 2005

A front-page article in The New York Times last month opened up the co...
April 01, 2005

As I see it.
April 01, 2005

FDA leaders on opposite sides of labeling debate.
April 01, 2005

Non-FDA marketing suits cause confusion: PhRMA.
April 01, 2005

Paul Giroux: director of brand planning, market analysis Sudler & Henn...
April 01, 2005

Grassley introduces new drug importation bill to the Senate.
April 01, 2005

FDA plans survey on brief summaries.
April 01, 2005

Leavitt against hasty FDA restructure.
April 01, 2005

Grassley advises screening panels.
April 01, 2005

Media group ups ante in DTC debate.
April 01, 2005

Allergan site ranks first in respect for customers.
April 01, 2005

Choice Media debuts 'pay per click' ads.
April 01, 2005

FDA promises a tougher stance on DTC.
April 01, 2005

DTC National panel touts focus on the patient experience.
April 01, 2005

Survey reveals pharma's credibility concerns.
April 01, 2005

Changing channels.
April 01, 2005

Journals gather momentum: medical/surgical journals continued to show ...
April 01, 2005

DTC National event enjoys purple patch.
April 01, 2005

Will paranoia kill research?
April 01, 2005

The FDA.
April 01, 2005

Web watch.
April 01, 2005

Sanofi chief says no to slashing reps.
April 01, 2005