Medical Marketing & Media

Click on article title to view & purchase. Articles are sorted by their publication date in reverse chronological order.

Aisles of opportunity: more than 15 million consumers visit drugstores...
October 01, 2004

Graphic Details.
October 01, 2004

Viagra draws fans with a trip to the World Series.
October 01, 2004

Prescription for productivity.
October 01, 2004

The HMC Council.
October 01, 2004

Cubicin ad pulled for ignoring risks.
October 01, 2004

Eli Lilly issues worldwide hiring freeze.
October 01, 2004

Pharma firms take steps to disclose clinical results.
October 01, 2004

FDA forms new group to streamline ad regulation.
October 01, 2004

Teva sues FDA over its refusal to ban generics during an 'exclusivity'...
October 01, 2004

Genentech.
October 01, 2004

Pfizer disputes rules on health guides.
October 01, 2004

CMP Healthcare Media.
October 01, 2004

AdvaMed calls for hearing on devices.
October 01, 2004

HABA broadens 'Mi Doctor' reach.
October 01, 2004

Web watch.
October 01, 2004

Arista Marketing Associates.
October 01, 2004

DTC ads continue record-breaking pace.
October 01, 2004

PR view.
October 01, 2004

Pfizer consolidates COX-2 work, four firms in running.
October 01, 2004

Critical book makes ripples, not waves.
October 01, 2004

Revival of the fittest: while last year's slight rise in journal ad re...
October 01, 2004

Out of the lab and into the courts.
October 01, 2004

FDA readies defense in Vermont lawsuit.
October 01, 2004

In a consent decree of permanent injunction filed by the FDA against R...
October 01, 2004

Sizing up the forecast for journal ads: PERQ/HCI data suggest that the...
October 01, 2004