Medical Marketing & Media

Click on article title to view & purchase. Articles are sorted by their publication date in reverse chronological order.

E-marketing's dilemma: brand managers' increasing reliance on IT resou...
February 01, 2004

Merck received a regulatory letter related to its promotional "Dose Sp...
February 01, 2004

Web watch.
February 01, 2004

PhRMA's biggest challenge.
February 01, 2004

83 million consumers go online first for health info.
February 01, 2004

New bill would allow Canadian imports.
February 01, 2004

Drug makers pay record settlements.
February 01, 2004

FDA workers buyout falls short, depletes key staff.
February 01, 2004

An FDA inspection of Abbott Laboratories' troubled Lake County (Illino...
February 01, 2004

The FTC ruled that drug companies are prohibited from entering into pa...
February 01, 2004

As I see it.
February 01, 2004

Healthcare spending continues to rise as consumers seek costlier Rx dr...
February 01, 2004

User fees haven't expedited new drugs.
February 01, 2004

Columbia MedCom Corp.
February 01, 2004

Therapeutics, a dermatology drug development company, selected Red Doo...
February 01, 2004

Calendar.
February 01, 2004

Integrated Communications.
February 01, 2004

Good Sumaritan Hospital.
February 01, 2004

Presutti Laboratories' Tinamax.
February 01, 2004

Beckman Coulter's Translational Solutions and Pathway Partners.
February 01, 2004

The Healthcare Businesswomen's Association names board for 2004.
February 01, 2004

Private view.
February 01, 2004

Double teaming: best practices in co-promotion: the theory is simple: ...
February 01, 2004

Which Medicare benefit would that be, then?
February 01, 2004

Peers of influence: the problem with physician targeting techniques is...
February 01, 2004