Medical Marketing & Media

Click on article title to view & purchase. Articles are sorted by their publication date in reverse chronological order.

Pricing is half the story: Pharma's friends in Washington are getting ...
June 01, 2003

FDA threatens to force Rx-to-OTC switches. (News).
June 01, 2003

Healthy diagnosis.
June 01, 2003

HHS puts marketers on kickback alert. (Washington Insider).
June 01, 2003

JCAHO slams GE's in-hospital channel. (Media).
June 01, 2003

Pfizer seeks loyalty among arthritics. (Direct).
June 01, 2003

Field forces grow as their ROIs slow. (News).
June 01, 2003

R&D costs are on the rise. (News).
June 01, 2003

Bayer pleads guilty to Medicaid fraud, agrees to pay $257 million in d...
June 01, 2003

Hassan lays out Schering agenda. (News).
June 01, 2003

As I see it. (Washington Insider).
June 01, 2003

Rx labeling regs revisited. (Washington Insider).
June 01, 2003

FDA defends decision to curb public petitions, cites backlog of reques...
June 01, 2003

Wall Street choice: Pfizer's U.S. sales growth slows.
June 01, 2003

Direct delivers 5 factors driving direct marketing.
June 01, 2003

Medicus Group.
June 01, 2003

Medscape offers CME in small doses. (CME).
June 01, 2003

New study shows fewer Americans going to the Web for health guidance. ...
June 01, 2003

AMA campaign tackles liability reform. (Direct).
June 01, 2003

Cracking down on cross-border drug sales. (In Focus).
June 01, 2003

Novartis educates on IBS. (Public Relations).
June 01, 2003

Trust in CME needs to be restored. (Back Talk).
June 01, 2003

PR view. (Public Relations).
June 01, 2003

Major players review accounts. (Public Relations).
June 01, 2003

Allergan offers glaucoma advice. (Public Relations).
June 01, 2003