Journal of Direct, Data and Digital Marketing Practice

Click on article title to view & purchase. Articles are sorted by their publication date in reverse chronological order.

Media synergy comes of age--Part 2.
October 01, 2009

On good behaviour: an overview of the rules and proposals around behav...
October 01, 2009

Data protection.
October 01, 2009

Further changes proposed to UK consumer law.
October 01, 2009

Data quality is everyone's business--managing information quality--Par...
October 01, 2009

Search marketing yesterday, today, and tomorrow: promoting the convers...
October 01, 2009

Editorial.
October 01, 2009

The influence of cause-marketing associations on product and cause bra...
October 01, 2009

Waterstone's--The IDM business performance awards 2008: Diamond Award ...
October 01, 2009

What happened to strategic segmentation?
October 01, 2009

Who should regulate consumer credit advertising and sales?
October 01, 2009

Automated marketing and the growth of 'customer compliance' businesses...
July 01, 2009

Data quality is everyone's business--designing quality into your data ...
July 01, 2009

The IDM business performance awards 2008: overall business award winne...
July 01, 2009

What only the CEO can do.
July 01, 2009

The riches of relevance.
July 01, 2009

Interview with Trevor Phillips and Caroline Waters.
July 01, 2009