Journal of Database Marketing & Customer Strategy Management

Click on article title to view & purchase. Articles are sorted by their publication date in reverse chronological order.

Defining success: how to implement a successful net promoter program.
September 01, 2009

Worth making a song and dance about database right?
September 01, 2009

Return on ideas.
September 01, 2009

ROI in social media: a look at the arguments.
September 01, 2009

Structure, people and process challenges of multichannel marketing: in...
September 01, 2009

How analytical CRM is touching the casino business--Part 1.
September 01, 2009

Editorial.
September 01, 2009