Journal of Database Marketing & Customer Strategy Management

Click on article title to view & purchase. Articles are sorted by their publication date in reverse chronological order.

Editorial.
December 01, 2009

Customer development strategies for exceeding expectations--an explora...
December 01, 2009

How should the goals for 'contact optimisation' be set, and how should...
December 01, 2009

Building a CSF framework for CRM implementation.
December 01, 2009

2008 telemarketing amendments: what now?
December 01, 2009

Stay or leave: applying approach-avoidance theory to virtual environme...
December 01, 2009

Increased use of database right against former employees.
December 01, 2009

Defining success: how to implement a successful net promoter program.
September 01, 2009

Worth making a song and dance about database right?
September 01, 2009

Return on ideas.
September 01, 2009

ROI in social media: a look at the arguments.
September 01, 2009

Structure, people and process challenges of multichannel marketing: in...
September 01, 2009

How analytical CRM is touching the casino business--Part 1.
September 01, 2009

Editorial.
September 01, 2009