Journal of Brand Management

Click on article title to view & purchase. Articles are sorted by their publication date in reverse chronological order.

Valuing brands and brand investments: key learnings and future expecta...
September 01, 2009

Assessing long-term brand potential.
September 01, 2009

Managing tomorrow's brands: moving from measurement towards an integra...
September 01, 2009

Postscript: preserving (and growing) brand value in a downturn.
September 01, 2009

A taxonomy of brand valuation practice: methodologies and purposes.
September 01, 2009

Advocate general and ECJ strengthen brand owners' armour.
September 01, 2009

Securitization of brand names: basic concepts and its use in practice.
September 01, 2009