Journal of Brand Management

Click on article title to view & purchase. Articles are sorted by their publication date in reverse chronological order.

Employer branding and market segmentation.
December 01, 2009

A political candidate's brand image scale: are political candidates br...
December 01, 2009

Opening the door to counterfeits?
December 01, 2009

Brand new territory: leadership, practice and research agenda.
December 01, 2009

L'Oreal SA & others v eBay International AG, eBay Europe SARL, eBay (U...
December 01, 2009

Examining the customer equity framework from a consumer perspective.
December 01, 2009

Is the company the only meaningful brand for services?
December 01, 2009

Valuing brands and brand investments: key learnings and future expecta...
September 01, 2009

Assessing long-term brand potential.
September 01, 2009

Managing tomorrow's brands: moving from measurement towards an integra...
September 01, 2009

Postscript: preserving (and growing) brand value in a downturn.
September 01, 2009

A taxonomy of brand valuation practice: methodologies and purposes.
September 01, 2009

Advocate general and ECJ strengthen brand owners' armour.
September 01, 2009

Securitization of brand names: basic concepts and its use in practice.
September 01, 2009