Journal of Consumer Affairs

A refereed, scholarly journal publishing original research on individual, business, and/or government decisions and actions that can affect or influence the interests of consumers in the marketplace. Topics are addressed from the consumer's viewpoint and include consumer education, economics, nutrition, public policy, consumer psychology, and marketing. Content includes research papers, short research notes, applications, theoretical briefs, commentary, and book reviews.

Health information consumers can't or don't want to use.(EDITORIAL POS...
June 22, 2009

The impact of consumers' health literacy on public health.
June 22, 2009

The effectiveness of cigarette warning label threats on nonsmoking ado...
June 22, 2009

Misguided optimism among college student smokers: leveraging their qui...
June 22, 2009

The roles of gender and motivation as moderators of the effects of cal...
June 22, 2009

Health insurance literacy of older adults.
June 22, 2009

Health literacy for improved health outcomes: effective capital in the...
June 22, 2009

Complex sample design effects and health insurance variance estimation...
June 22, 2009

Using the thrifty food plan to assess the cost of a nutritious diet.
June 22, 2009

On break-up cliches guiding health literacy's future.
June 22, 2009

Consumer self-confidence in searching for information.(Survey)
March 22, 2009

Looking forward by looking back.(EDITORIAL PRELUDE)
March 22, 2009

State prescription drug policies, cost barriers, and the use of acute ...
March 22, 2009

The bold and the bankable: how the Nuestro Barrio telenovela reaches L...
March 22, 2009

Playing with food: content analysis of food advergames.(Report)
March 22, 2009

Disciplined conduct of interdisciplinary research.(EDITORIAL POSTLUDE)
March 22, 2009

Common fallacies in law-related consumer research.(NOTES, OBSERVATION ...
March 22, 2009

Alcohol messages in prime-time television series.(Report)
March 22, 2009

Explaining financial management behavior for Koreans living in the Uni...
March 22, 2009

Trends in Journal of Consumer Affairs feature articles: 1967-2007.(NOT...
March 22, 2009

Understanding communication research findings.(NOTES, OBSERVATION AND ...
March 22, 2009

Pet peeves: trademark law and the consumer enjoyment of brand pet paro...
September 22, 2008

Disentangling the differences between abusive and predatory lending: p...
September 22, 2008

An open mind wants more: opinion strength and the desire for genetical...
September 22, 2008

Parental influence and teens' attitude toward online privacy protectio...
September 22, 2008

Neuromarketing and consumer free will.
September 22, 2008

Consumers' understanding of privacy rules in the marketplace.(BITS, BR...
September 22, 2008

Consumer vulnerability and credit card knowledge among developmentally...
September 22, 2008

Picture-text incongruency in print advertisements among low- and high-...
September 22, 2008

Product safety regulation as a model for financial services regulation...
September 22, 2008

The often-forgotten nonfuneral consumer grief for the grieving.(NOTES ...
September 22, 2008

Cautions and concerns in experimental research on the consumer interes...
September 22, 2008

Can you really say that?(EDITORIAL POSTLUDE)(Editorial)
September 22, 2008

Financial literacy, public policy, and consumers' self-protection--mor...
June 22, 2008

A framework for promoting retirement savings.
June 22, 2008

Toward a general model of consumer empowerment and welfare in financia...
June 22, 2008

Is ignorance bliss? Consumer accuracy in judgments about credit rating...
June 22, 2008

Saving for retirement: the effects of fund assortment size and investo...
June 22, 2008

The role of self-regulation, future orientation, and financial knowled...
June 22, 2008

The financial rationality of consumer loan choices: revealed preferenc...
June 22, 2008

Consumer financial literacy and the impact of online banking on the fi...
June 22, 2008

Financial aliteracy.(EDITORIAL POSTLUDE)(Essay)
June 22, 2008

2008 distinguished ACCI fellow: Sherman Hanna.(American Council on Con...
March 22, 2008

2008 distinguished ACCI fellow: Julia Marlowe.(American Council on Con...
March 22, 2008

Remembering luminary leaders Stewart M. Lee and E. Scott Maynes.(EDITO...
March 22, 2008

No pain, no strain: impact of health on the financial security of olde...
March 22, 2008

The effects of summary information on consumer perceptions of mutual f...
March 22, 2008

Recognizing consumer issues in DTC pharmaceutical advertising.(direct-...
March 22, 2008

What am I drinking? The effects of serving facts information on alcoho...
March 22, 2008

Use, misuse, and abuse of content analysis for research on the consume...
March 22, 2008

Potential and pitfalls of applying theory to the practice of financial...
March 22, 2008

Measuring what really matters to consumers.
March 22, 2008

How do you know that?(consumer education)
March 22, 2008

Using the survey of consumer finances: some methodological considerati...
December 22, 2007

Nutritional improvements and student food choices in a school lunch pr...
December 22, 2007

Consumer awareness of the legal obligations of funeral providers.(BITS...
December 22, 2007

What's in a score? Differences in consumers' credit knowledge using OL...
December 22, 2007

Disclosures exposed: banner ad disclosure adherence to FTC guidance in...
December 22, 2007

Shopping for privacy on the internet.(consumer protection)
December 22, 2007

Theory, data, interpretations, and more theory.(EDITORIAL POSTLUDE)(Ed...
December 22, 2007

Trading off fish health and safety: female decision-making processes t...
December 22, 2007

Gift cards: disclosure one step removed.
December 22, 2007

The impact of credit counseling on subsequent borrower behavior.
June 22, 2007

Consumer experiences with predatory lending practices.
June 22, 2007

When do nutrient content and nutrient content claims matter? Assessing...
June 22, 2007

The impact of warnings, disclaimers, and product experience on consume...
June 22, 2007

The privacy paradox: personal information disclosure intentions versus...
June 22, 2007

Promoting i-Safety: effects of privacy warnings and privacy seals on r...
June 22, 2007

The death care industry: a review of regulatory and consumer issues.
June 22, 2007

Household savings motives.(2001 Survey of Consumer Finances )
June 22, 2007

Mistaking precision for reality.(public opinion polls on voter turnout...
June 22, 2007

The effect of demographic, economic, and nutrition factors on the freq...
December 22, 2006

The allocation of food expenditure in married- and single-parent famil...
December 22, 2006

Gender differences in debt repayment problems after divorce.
December 22, 2006

College students' responses to antismoking messages: denial, defiance,...
December 22, 2006

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