Journal of Consumer Research

Click on article title to view & purchase. Articles are sorted by their publication date in reverse chronological order.

The impact of accessible identities on the evaluation of global versus...
October 01, 2009

The use of Western brands in asserting Chinese national identity.
October 01, 2009

Coming to a restaurant near you? Potential consumer responses to nutri...
October 01, 2009

The influence of categorical attributes on choice context effects.
October 01, 2009

Regulating risk or risking regulation? Construal levels and depletion ...
October 01, 2009

The effect of mere touch on perceived ownership.
October 01, 2009

The presence of variety reduces perceived quantity.
October 01, 2009

Self-regulating enhances self-regulation in subsequent consumer decisi...
October 01, 2009

Vicarious goal fulfillment: when the mere presence of a healthy option...
October 01, 2009

Evaluating the benefits of distraction on product evaluations: the min...
October 01, 2009

Forecasting and backcasting: predicting the impact of events on the fu...
October 01, 2009

Tragic choices: autonomy and emotional responses to medical decisions.
October 01, 2009

Testing behavioral hypotheses using an integrated model of grocery sto...
October 01, 2009

Anticipating adaptation to products.
August 01, 2009

In search of the Homo economicus: cognitive noise and the role of emot...
August 01, 2009

Happiness for sale: do experiential purchases make consumers happier t...
August 01, 2009

Donation behavior toward in-groups and out-groups: the role of gender ...
August 01, 2009

Sex in advertising: gender differences and the role of relationship co...
August 01, 2009

Lay theories of emotion transience and the search for happiness: a fre...
August 01, 2009

Consumer identity renaissance: the resurgence of identity-inspired con...
August 01, 2009

"The time vs. money effect": shifting product attitudes and decisions ...
August 01, 2009

Price endings, left-digit effects, and choice.
August 01, 2009

The distinct influence of cognitive busyness and need for closure on c...
August 01, 2009

The contrasting effects of culture on consumer tolerance: interpersona...
August 01, 2009

The accuracy-enhancing effect of biasing cues.
August 01, 2009

The safety of objects: materialism, existential insecurity, and brand ...
June 01, 2009

The impact of add-on features on consumer product evaluations.
June 01, 2009

The 'shaken self': product choices as a means of restoring self-view c...
June 01, 2009

The devil is in the deliberation: thinking too much reduces preference...
June 01, 2009

The fit of thinking style and situation: new measures of situation-spe...
June 01, 2009

Influence of contagious versus noncontagious product groupings on cons...
June 01, 2009

Temporal sequence effects: a memory framework.
June 01, 2009

Intergenerationally gifted asset dispositions.
June 01, 2009

Parity product features can enhance or dilute brand evaluation: the in...
June 01, 2009

Category activation model: a spreading activation network model of sub...
June 01, 2009

When does choice reveal preference? Moderators of heuristic versus goa...
June 01, 2009

Feeling superior: the impact of loyalty program structure on consumers...
April 01, 2009

Possession and access: consumer desires and value perceptions regardin...
April 01, 2009

Variety, vice, and virtue: how assortment size influences option choic...
April 01, 2009

Specification seeking: how product specifications influence consumer p...
April 01, 2009

Behavioral consistency and inconsistency in the resolution of goal con...
April 01, 2009

When brand personality matters: the moderating role of attachment styl...
April 01, 2009

The influence of causal conditional reasoning on the acceptance of pro...
April 01, 2009

Bilingualism and the emotional intensity of advertising language.
April 01, 2009

Releasing the regret lock: consumer response to new alternatives after...
April 01, 2009

The effect of regulatory orientation and decision strategy on brand ju...
April 01, 2009

Memories as assets: strategic memory protection in choice over time.
February 01, 2009

The power of strangers: the effects of incidental consumer brand encou...
February 01, 2009

Asymmetries in the sequential learning of brand associations: implicat...
February 01, 2009

Psychological distancing: why happiness helps you see the big picture.
February 01, 2009

Blackjack in the kitchen: understanding online versus casino gambling.
February 01, 2009

Objective and subjective knowledge relationships: a quantitative analy...
February 01, 2009

The effect of brand commitment on the evaluation of nonpreferred brand...
February 01, 2009

The influence of self-construal on impulsive consumption.
February 01, 2009

How inferences about missing attributes decrease the tendency to defer...
February 01, 2009

Unrealistically optimistic consumers: a selective hypothesis testing a...
February 01, 2009

Lines in the sand: the role of motivated categorization in the pursuit...
February 01, 2009

Stigma by association in coupon redemption: looking cheap because of o...
December 01, 2008

The blissful ignorance effect: pre- versus post- action effects on out...
December 01, 2008

Recalling past temptations: an information-processing perspective on t...
December 01, 2008

Tempt me just a little bit more: the effect of prior food temptation a...
December 01, 2008

Emotional calibration effects on consumer choice.
December 01, 2008

An expanded conceptualization and a new measure of compulsive buying.
December 01, 2008

Focusing on disability: the effect of decision interruption and suspen...
December 01, 2008

Context-dependent effects of goal primes.
December 01, 2008

The effects of a different category context on target brand evaluation...
December 01, 2008

Seize the day! Encouraging indulgence for the hyperopic consumer.
December 01, 2008

Language choice in advertising to bilinguals: asymmetric effects for m...
December 01, 2008

Effects of temporal and social distance on consumer evaluations.
December 01, 2008

Flying under the radar: perverse package size effects on consumption s...
October 01, 2008

Choosing outcomes versus choosing products: consumer-focused retiremen...
October 01, 2008

Cost of being poor: retail price and consumer price search differences...
October 01, 2008

A room with a viewpoint: using social norms to motivate environmental ...
October 01, 2008

Shifting signals to help health: using identity signaling to reduce ri...
October 01, 2008

An empathy-helping perspective on consumers' responses to fund-raising...
October 01, 2008

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