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International Journal of Research in Marketing
Click on article title to view & purchase. Articles are sorted by their publication date in reverse chronological order.
The economics of quality-equivalent store brands.
June 01, 2006
Using context effects to increase a leader's advantage: What set of al...
June 01, 2006
Interrelationships among key aspects of the organizational procurement...
June 01, 2006
The market orientation-new product performance relationship: Redefinin...
June 01, 2006
Two-sided advertising: A meta-analysis.
June 01, 2006
New product introductions and failures under uncertainty.
June 01, 2006
Repeated choosing increases susceptibility to affective product featur...
June 01, 2006
The role of seeding in multi-market entry.
December 01, 2005
An exploratory look at supermarket shopping paths.
December 01, 2005
Competitive reaction- and feedback effects based on VARX models of poo...
December 01, 2005
Scheduling sales force training: Theory and evidence.
December 01, 2005
Consumer heterogeneity in the longer-term effects of price promotions.
December 01, 2005
Quick and easy choice sets: Constructing optimal and nearly optimal st...
December 01, 2005
Turning adversity into advantage: Does proactive marketing during rece...
June 01, 2005
Country-of-origin effects in consumer processing of advertising claims...
June 01, 2005
The impact of channel function performance on buyer-seller relationshi...
June 01, 2005
Assessing potential threats to incumbent brands: New product positioni...
June 01, 2005
Drivers of upward and downward migration: An empirical investigation a...
June 01, 2005
Modelling and forecasting brand share: A dynamic demand system approac...
June 01, 2005
Distinctive brand cues and memory for product consumption experiences.
March 01, 2005
More choice is better: Effects of assortment size and composition on a...
March 01, 2005
Strategic segmentation using outlet malls.
March 01, 2005
Analysis of acquisition patterns: A theoretical and empirical evaluati...
March 01, 2005
The C-OAR-SE procedure for scale development in marketing: A comment.
March 01, 2005
Understanding and managing international growth of new products.
December 01, 2004
Country and consumer segmentation: Multi-level latent class analysis o...
December 01, 2004
Pricing practices and firms' market power in international cellular ma...
December 01, 2004
Marketing program standardization: Across-country exploration.
December 01, 2004
Corporate social responsibility and consumers' attributions and brand ...
September 01, 2004
Tradeoffs in marketing exploitation and exploration strategies: The ov...
September 01, 2004
A social influence model of consumer participation in network- and sma...
September 01, 2004
Relative explanatory power of agency theory and transaction cost analy...
September 01, 2004
Capturing consumer heterogeneity in metric conjoint analysis using Bay...
September 01, 2004
A cross-validity comparison of rating-based and choice-based conjoint ...
September 01, 2004
A model of retail format competition for non-durable goods.
March 01, 2004
A model of retail format competition for non-durable goods.
March 01, 2004
A model of retail format competition for non-durable goods.
March 01, 2004
A model of retail format competition for non-durable goods.
March 01, 2004
Examining the animosity model in a country with a high level of foreig...
March 01, 2004
Organizational culture, market orientation, innovativeness, and firm p...
March 01, 2004
The complementary effect of trade shows on personal selling.
March 01, 2004
Question order effects in measuring service quality.
September 01, 2003
Exploring the role of self- and customer-provoked embarrassment in per...
September 01, 2003
The impact of retailer stockouts on whether, how much, and what to buy...
September 01, 2003
Comparing complete and partial classification for identifying customer...
June 01, 2003
Customer satisfaction and loyalty in online and offline environments.
June 01, 2003
The effects of authoritative mechanisms of coordination on market orie...
June 01, 2003
Recovering and profiling the true segmentation structure in markets: a...
June 01, 2003
Consumer attitude toward brand extensions: an integrative model and re...
March 01, 2003
Advertising versus pay-per-view in electronic media.
March 01, 2003
The effects of industry knowledge on the development of trust in servi...
March 01, 2003
Cross-selling through database marketing: a mixed data factor analyzer...
March 01, 2003
Cultural impact on European staffing decisions in sales management.
March 01, 2003
Probabilistic versus random-utility models of state dependence: an emp...
March 01, 2003
The C-OAR-SE procedure for scale development in marketing.
December 01, 2002
A paradox of price-quality and market efficiency: a comparative study ...
December 01, 2002
Integrating customer orientation, corporate entrepreneurship, and lear...
December 01, 2002
The influence of pre-decisional constraints on information search and ...
December 01, 2002
Optimum stimulation level and exploratory consumer behavior in an emer...
June 01, 2002
Managerial evaluation of sales forecasting effectiveness: a MIMIC mode...
June 01, 2002
Exploring repeated measures data sets for key features using Principal...
June 01, 2002
Auction or agent (or both)? A study of moderators of the herding bias ...
June 01, 2002
The impact of brand credibility on consumer price sensitivity.
March 01, 2002
Entry strategy for radical product innovations: A conceptual model and...
March 01, 2002
Identifying segments with identical choice behaviors across product ca...
March 01, 2002
Customer evaluation of after sales services contract modes: An empiric...
March 01, 2002
Market statistics for the Dirichlet model: Using the Juster scale to r...
March 01, 2002
A note on modeling consumer reactions to a crisis: The case of the mad...
March 01, 2002
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