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International Journal of Market Research
Research journal.
Total result: 113 articles |
 Page 2 of 2 
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A comparison of approaches to Importance-Performance Analysis.
March 22, 2003
Information processing: a critical literature review and future resear...
March 22, 2003
Guest editorial.
December 22, 2002
Pharmaceuticals: the new brand arena.
December 22, 2002
Needs-based segmentation: principles and practice.
December 22, 2002
The role of pricing research in assessing the commercial potential of ...
December 22, 2002
A novel approach to modelling the prescribing decision, integrating ph...
December 22, 2002
Willingness of adults in Europe to pay for a new vaccine: the applicat...
December 22, 2002
The relationship between health status perceptions and compliance with...
December 22, 2002
The mental world of brands: mind, memory and brand success. (Book Revi...
December 22, 2002
Social trends 32. (Book Reviews).(Book Review)
December 22, 2002
Editorial.
September 22, 2002
Demystifying semiotics: some key questions answered.
September 22, 2002
Citizenship outside the classroom.
September 22, 2002
The branch is dead, long live the internet! (or so you'd have thought ...
September 22, 2002
We know what they think, but do we know what they do?(Statistical Data...
September 22, 2002
The older or ageing consumers in the UK: are they really that differen...
September 22, 2002
Online surveys in marketing research: pros and cons.(Statistical Data ...
September 22, 2002
Advertising works 11. (Book Reviews).~(book review)
September 22, 2002
Managing innovation: integrating technological, market and organisatio...
September 22, 2002
Inspiring the organisation to act: a business in denial.
March 22, 2002
Repositioning research: a new MR language model.(market research)
March 22, 2002
I hear you knocking...can advertising reach everybody in the target au...
March 22, 2002
Attitudes towards customer satisfaction measurement in the retail sect...
March 22, 2002
What 'Healthy-Living' means to consumers: trialling a new qualitative ...
March 22, 2002
Small sample market research.
March 22, 2002
From brand vision to brand revaluation: strategically building and sus...
March 22, 2002
Tracking advertising and monitoring brands. (Book Reviews).~(book revi...
March 22, 2002
Editorial.
March 22, 2002
Guest editorial.(Brief Article)
January 01, 2002
Structuring and measuring the size of business markets.
January 01, 2002
Egotists, idealists and corporate animals -- segmenting business marke...
January 01, 2002
Gaining insight on business and organisational behaviour: the qualitat...
January 01, 2002
eB2B: analysis of business-to-business e-commerce and how research can...
January 01, 2002
Travel broadens the mind -- the case for international research.
January 01, 2002
Applying business-to-business evidence: the client's view.
January 01, 2002
The Hidden Power of Advertising: How Low Involvement Processing Influe...
January 01, 2002
Marketing Research: State of the Art Perspectives. (Book Reviews).~(bo...
January 01, 2002
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