International Journal of Market Research

Research journal.

An investigation of country-of-origin effect using correspondence anal...
September 22, 2004

Editorial.(Editorial)
September 22, 2004

Information overload in conjoint experiments.
September 22, 2004

Comparison of the quality of qualitative data obtained through telepho...
September 22, 2004

Conducting survey research among organisational populations in develop...
September 22, 2004

Creative product design: a practical guide to requirements capture man...
September 22, 2004

Respondent non-cooperation in surveys and diaries: an analysis of item...
September 22, 2004

The impact of material incentives on response quantity, response quali...
September 22, 2004

A comparison of response characteristics from web and telephone survey...
September 22, 2004

Errata.(Correction Notice)
June 22, 2004

Optimal database marketing--strategy, development and data mining.
June 22, 2004

A researcher's guide to the National Statistics Socio-economic Classif...
June 22, 2004

Editorial.(Editorial)(Indian Journal of Medical Research)
June 22, 2004

Implementing neural networks for decision support in direct marketing.
June 22, 2004

Social grading and the Census.
June 22, 2004

A conceptual and measurement comparison of self-congruity and brand pe...
June 22, 2004

A new approach for exploring multivariate data: self-organising maps.(...
June 22, 2004

Blinded by science: the managerial consequences of inadequately valida...
June 22, 2004

Editorial.
March 22, 2004

Measuring the attitudes of the general public via internet polls: an e...
March 22, 2004

Public attitudes to dependency and the welfare state.
March 22, 2004

The international handbook of market research techniques.
March 22, 2004

Assessment of survey data quality: a pragmatic approach focused on int...
March 22, 2004

How much can we predict?
March 22, 2004

Investigator-based interviews.
March 22, 2004

Qualitative market research: principles and practice.
March 22, 2004

Can online polls produce accurate findings?
March 22, 2004

Comment on Sparrow and Curtice and Kellner.
March 22, 2004

Election survey freedom in the Philippines.
March 22, 2004

Methodological developments in the academic sector.
March 22, 2004

About the authors.
March 22, 2004

Editorial.(Editorial)
December 22, 2003

The market researcher's manifesto.
December 22, 2003

Cognitive evaluation: prompts used to measure sponsorship awareness.
December 22, 2003

Response order effects--how do people read?
December 22, 2003

Combining revealed and stated preferences to forecast customer behavio...
December 22, 2003

The effect of incentives in web surveys: application and ethical consi...
December 22, 2003

Improving email response in a permission marketing context.
December 22, 2003

Determinants of internet advertising effectiveness: an empirical study...
December 22, 2003

Cluster analysis.(Book Review)
December 22, 2003

Qualitative research methods in public relations and marketing communi...
December 22, 2003

Editorial.
September 22, 2003

The rise of the stupid network effect.
September 22, 2003

Advertising to the herd: how understanding our true nature challenges ...
September 22, 2003

Exploitation to engagement: the role of market research in getting clo...
September 22, 2003

Oh no, the consultants are coming!
September 22, 2003

Benefit segmentation: a potentially useful technique of segmenting and...
September 22, 2003

The use of combined conjoint approaches to improve market share predic...
September 22, 2003

Understanding marketing: a European casebook. (Book Reviews).
September 22, 2003

Persuasive signs: the semiotics of advertising. (Book Reviews).
September 22, 2003

Editorial.(Two papers presented at marketing conference)
June 22, 2003

The science of the brands: alchemy, advertising and accountancy.
June 22, 2003

Coolhunting with Aristotle.
June 22, 2003

The Kohonen self-organising map as an alternative to cluster analysis:...
June 22, 2003

Is a central tendency error inherent in the use of semantic differenti...
June 22, 2003

Genetic Algorithms for product design: how well do they really work?
June 22, 2003

Something approaching science? Cluster analysis procedures in the CRM ...
June 22, 2003

Qualitative marketing research. (Book Reviews).(Book Review)~(book rev...
June 22, 2003

Business statistics: a multimedia guide to concepts and applications. ...
June 22, 2003

Editorial.(Editorial)
June 01, 2003

The science of the brands: alchemy, adevertising and accountancy.
June 01, 2003

Coolhunting with Aristotle.
June 01, 2003

The Kohonen self-organising map as an alternative to cluster analysis:...
June 01, 2003

Is a central tendency error inherent in the use of semantic differenti...
June 01, 2003

Genetic Algorithms for product design: how well do they really work?
June 01, 2003

Something approaching science? Cluster analysis procedures in the CRM ...
June 01, 2003

Qualitative marketing research.
June 01, 2003

Business statistics: a multimedia guide to concepts and applications.
June 01, 2003

David takes on Goliath: an analysis of survey evidence in a trademark ...
March 22, 2003

Rational analysis for a problematic world revisited. (Book Reviews).(B...
March 22, 2003

The marketing casebook: cases and concepts. (Book Reviews).(Thomson Le...
March 22, 2003

Editorial.(Editorial)
March 22, 2003

Developments in outputs from the 2001 Census.
March 22, 2003

Evaluative and descriptive response patterns to negative image attribu...
March 22, 2003

Development and validation of a brand trust scale.
March 22, 2003

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