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Health Marketing Quarterly
Click on article title to view & purchase. Articles are sorted by their publication date in reverse chronological order.
Characteristics of physicians targeted by the pharmaceutical industry ...
April 01, 2009
Marketing and reputation aspects of neonatal safeguards and hospital-s...
April 01, 2009
Impact of direct-to-consumer advertising (DTCA) on patient health-rela...
January 01, 2009
An empirical analysis of consumers' attitudes toward Physicians' adver...
October 01, 2008
Data collection automation and total quality management: case studies ...
October 01, 2008
Price and consumer cost responsibility effects on quality perceptions ...
September 01, 2008
Predicting health plan member retention from satisfaction surveys: the...
September 01, 2008
Resource Based View of the Firm: measures of reputation among health s...
September 01, 2008
Demonstrating marketing accountability.
September 01, 2008
Looking to the future of new media in health marketing: deriving propo...
January 01, 2008
Communication choices of the uninsured: implications for health market...
January 01, 2008
The challenges of social marketing of organ donation: news and enterta...
January 01, 2008
Customer convergence: patients, physicians, and employees share in the...
January 01, 2006
Marketing the health care experience: eight steps to infuse brand esse...
January 01, 2006
Health care knowledge and consumer learning: the case of direct-to-con...
January 01, 2006
Loyalty and positive word-of-mouth: patients and hospital personnel as...
January 01, 2006
Enhancing marketing recruitment strategies: administrator tenure and n...
April 01, 2005
Consumer receptiveness to non-traditional roles for community pharmaci...
March 01, 2005
Are we too fixated on clinical trial data? The case for using embedded...
March 01, 2005
Physicians' decision process for drug prescription and the impact of p...
February 01, 2005
Participant satisfaction with the vocational rehabilitation process: a...
February 01, 2005
Pharmaceutical drug marketing strategies and tactics: a comparative an...
February 01, 2005
How well do direct-to-consumer (DTC) prescription drug Web sites meet ...
February 01, 2005
Exploring patient, co-worker, and management burnout in health care: a...
January 01, 2005
An examination of blood center structure and hospital customer satisfa...
January 01, 2005
Determinants of small business interest in offering a wellness program...
January 01, 2005
Biotechnology: the healthy choice?
January 01, 2005
A social marketing approach to changing mental health practices direct...
March 01, 2004
The role of written provider communication in external client particip...
March 01, 2004
Internet use by physicians and its impact on medical practice--an expl...
June 01, 2003
Service quality assessment of workers' compensation health care delive...
June 01, 2003
An investigation of factors that influence the consumption of dietary ...
June 01, 2003
To treat or not to treat: evidence for "treatment bias" when consumers...
March 01, 2003
Internal marketing, nurse loyalty and relationship marketing: an explo...
March 01, 2003
Consumer preferences for General Practitioner services.
January 01, 2003
From attitude formation to behavioral response in organ donation: usin...
January 01, 2003
Cost-effective advertising through TV and newspaper "banner" ads.
January 01, 2003
Determinants of the use of health plan information in formulating heal...
January 01, 2003
A descriptive narrative of healthy eating: a social marketing approach...
January 01, 2003
The impact of the internet on community pharmacy practice: a compariso...
September 01, 2002
Patient satisfaction and referral intention: effect of patient-physici...
September 01, 2002
Using cognitive concept mapping to understand what health care means t...
September 01, 2002
Schema-derived persuasion and perception of AIDS risk.
September 01, 2002
Trust in online prescription drug information among Internet users: th...
June 01, 2002
Refocusing website marketing: physician-patient relationships.
June 01, 2002
Consumption value theory and the marketing of public health: an effect...
March 01, 2002
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