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Folio
Click on article title to view & purchase. Articles are sorted by their publication date in reverse chronological order.
Total result: 566 articles |
 Page 1 of 9 
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A surge in publishing bankruptcies: profitable or not, overleveraged c...
September 01, 2009
A mag poised for shutdown finds new life; a homecoming revives Conveni...
August 01, 2009
Do your employees still buy in?
August 01, 2009
Compromises in custom.
August 01, 2009
Self boasts most-read feature in Q2, according to survey: print rating...
August 01, 2009
Establishing the digital rate card: it's an emerging business model bu...
August 01, 2009
Competing for Web real estate: a look at how publishers ensure that th...
August 01, 2009
A regional's content facelift yields high returns: by rethinking the s...
August 01, 2009
IAB helps marketers buy mobile; offers guidelines for mobile advertisi...
August 01, 2009
Virtual events come into their own: while not always a substitute for ...
August 01, 2009
The state of publication printing technology: manufacturing and produc...
August 01, 2009
The big idea 2010: ten top publishing executives discuss what will dri...
August 01, 2009
Battle over online privacy heats up: trade groups leapfrog the Hill wi...
August 01, 2009
Paid content and blog sponsorships generate highest e-profits: banner ...
August 01, 2009
Demystifying the digital evolution: former Newsweek reporter launches ...
August 01, 2009
Report: TVGuide.com graded best magazine Web site: Good Housekeeping r...
August 01, 2009
Sharing the subscriber list (and other publisher no-no's): in this eco...
August 01, 2009
Preparing your e-lists for the rental market: e- and interactive lists...
August 01, 2009
Conducting an opportunity audit: identifying new touchpoints to optimi...
August 01, 2009
Migrating a brand strategy from marketing to content: a case study: a ...
August 01, 2009
Top emerging jobs in publishing: yes, there are positions being filled...
August 01, 2009
The need to 'slice, dice' online content: a case for the Agile Content...
August 01, 2009
Big-time events on a small-time budget: Inside Columbia generates more...
July 01, 2009
Monetizing digital editions: iMirus' revenue sharing program.
July 01, 2009
This month: foreign policy.
July 01, 2009
Overthrowing the spam filters: spam filters are good, right? Normally,...
July 01, 2009
Pricing video sponsorships: one expert offers his formula.
July 01, 2009
Ogden offsets electricity use with energy credits: Mother Earth News p...
July 01, 2009
Creating a lead-gen engine: here's how two publishers are utilizing th...
July 01, 2009
Ten best practices for successful proposals: you need to convince on t...
July 01, 2009
Custom publishing case studies: custom publishing is becoming full-ser...
July 01, 2009
A custom magazine that's built for profit, not just marketing.
July 01, 2009
SmartMoney custom offers financial services clients increased response...
July 01, 2009
Cleveland Clinic looks to augment custom mag with aggressive web strat...
July 01, 2009
The case to keep print in your marketing mix: print is your brand. It ...
July 01, 2009
That's editainment: when a celebrity editor directs an issue of the ma...
July 01, 2009
Furloughs, salary cuts and employee hours: what's legal and what's not...
June 01, 2009
Cover ads: sell-outs or realpolitik?
June 01, 2009
Digital B-to-B profits up 27.5 percent: ABM, JEGI release results from...
June 01, 2009
What teens want from the Web: is the teen ideal of uncluttered online ...
June 01, 2009
This month: Edutopia.
June 01, 2009
Semantics platform goes beyond context to 'meaning': Newsweek taps Pee...
June 01, 2009
For Hearst, 'hope is not a strategy,' but efficiency is: at FMA's Stat...
June 01, 2009
New publisher takes cover criticism to heart: Folio:'s Face Up panel l...
June 01, 2009
The growing problem with online display advertising: direct response s...
June 01, 2009
Optimizing digital editions: usage is growing but too many publishers ...
June 01, 2009
Apps served hot: publishers are extending brand and audience reach int...
June 01, 2009
Four ways to avoid "paid content" suicide: a contrarian view on the la...
June 01, 2009
Folio: B-to-B CEO survey report 2009: a quick peak at how publishers a...
June 01, 2009
Buying paper the right way: investigate your effectiveness to slash co...
June 01, 2009
Heavy Duty Trucking Magazine: the Grand Neal Winner: a special report ...
May 01, 2009
Online marketing 3.0: Facebook accounts and message boards? So 2008. A...
May 01, 2009
Tools for managing your brand online: by monitoring chatter, a publish...
May 01, 2009
Targeting--and monetizing--B-to-B content: how Penton taps its audienc...
May 01, 2009
An FTP Rival? New file transfer, technology promises 100 times faster ...
May 01, 2009
Favorite tools for print and Web designers: a rundown of what they are...
May 01, 2009
Digging deeper: Questex Media has developed a new way of evaluating ex...
May 01, 2009
A sales primer for young sellers: tips for those entering the business...
May 01, 2009
This month: seed.
May 01, 2009
Interviewer's checklist: ten tips for getting the best quotes and the ...
May 01, 2009
The end of the $400,000+ CEO? The percentage of publishing executives ...
May 01, 2009
2009 Crain Award winner: McGraw-Hill's Robert Ivy.
May 01, 2009
Voices of the winners: quotes from the 2009 Neal Award winners.
May 01, 2009
2009 Timothy White Award Winner: Phoenix Media Network's Jim Prevor.
May 01, 2009
Special report: online-only publishers: who they are, what they do and...
May 01, 2009
2009 McCallister Editorial Fellowship recipient: McGraw-Hill's Tudor V...
May 01, 2009
The board of judges.
May 01, 2009
Give print a chance: hype, not reality, is hurting the print business.
May 01, 2009
Custom shops take on more traditional roles: why some traditional prin...
April 01, 2009
Going digital-only: last ditch effort or smart strategy? More print ti...
April 01, 2009
Telemarketing's staying power: with direct mail down, circulators are ...
April 01, 2009
The hybrid CMS: different departments can require different solutions....
April 01, 2009
How to grow your social network: dos and don'ts from publishing commun...
April 01, 2009
Where user generated content fits: lessons learned from the front line...
April 01, 2009
This month: Utility Automation and Engineering T&D.
April 01, 2009
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