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ESIC Market
Click on article title to view & purchase. Articles are sorted by their publication date in reverse chronological order.
Public versus private complaint behaviour and customer defection in Ma...
September 01, 2008
Comportamiento de quejas publicas frente a privadas y desercion del cl...
September 01, 2008
A comparison of the spanish online supermarkets: analysis of the websi...
September 01, 2008
Characteristics of the individual-environment relationship as determin...
September 01, 2008
Marketplace rumors and consumer behavior/rumores sobre el Mercado y Co...
September 01, 2008
Perceived quality as a antecedent for buying intention of the olive oi...
September 01, 2008
A comparative analysis of the different measurement scales of service ...
May 01, 2008
Comparativa entre distintos sistemas de mediacion de calidad de servic...
May 01, 2008
Implications for promoting south American tourism destinations based o...
May 01, 2008
New ways of e-business in Spain. Factors for adoption/Nuevas vias de e...
May 01, 2008
Preference analysis in the context of routine shopping/ Analisis de la...
May 01, 2008
Consumer evaluations of brand extension: the impact of brand relations...
May 01, 2008
Culture, materialism and renting behaviour in Europe/Cultura, material...
January 01, 2008
Marketing differentiation and firm's performance: contingent and confi...
January 01, 2008
Diferenciacion en marketing y resultado de la empresa: analisis contin...
January 01, 2008
Negotiation behaviour. Dichotomy or continuum?
January 01, 2008
Los comportamientos de negociacion ?Dicotomia o continuum?
January 01, 2008
Perceived risk on goods and service purchases/El riesgo percibido ante...
January 01, 2008
Supply chain management versus sustainable chain management/Gestion de...
January 01, 2008
A cross-national investigation of service provider selection criteria ...
September 01, 2007
Analysis of key drivers in teleshopping/Analisis de las variables dete...
September 01, 2007
Marketing Information Systems--MIS: more than simple technological box...
September 01, 2007
The generation of human capital through training as a source of sustai...
September 01, 2007
Capital humano y ventaja competitiva sostenible: un analisis de la rel...
September 01, 2007
A comparative study on the external search for goods and services/Estu...
May 01, 2007
A proposed model for measuring the brand equity in sports organization...
May 01, 2007
Marketing relationship between franchisor and franchisee: two proposin...
May 01, 2007
Using casual loop diagramming to represent the factors affecting learn...
May 01, 2007
Analysis of the contents of the advertising saturation on television.
January 01, 2007
Analisis del contenido de la saturacion publicitaria en television.
January 01, 2007
Buying through direct methods: benefits and limitations from the consu...
January 01, 2007
La compra a traves de medios directos: beneficios y limitaciones desde...
January 01, 2007
Development and validation of familiarity, reputation and loyalty scal...
January 01, 2007
Desarrollo y validacion de escalas de familiaridad, reputacion y lealt...
January 01, 2007
Merchandising of private brands vs manufacturer brands/Merchandising d...
January 01, 2007
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