Direct Marketing

Direct Marketing contains breaking industry new, case histories and profiles. It is read by top catalogers, retailers, manufacturers, ad agen

Direct mail gone bad.... and getting worse. (Publisher's Viewpoint).(d...
October 01, 2002

FCC lets phone companies share customer data. (Direct Intelligence).(U...
October 01, 2002

2002 online sales to grow 45% over last year. (Direct Intelligence).(i...
October 01, 2002

Harte-Hanks releases 2002 CRM Status Report. (Direct Intelligence).(cu...
October 01, 2002

74% of retailers have or plan to deploy a multi-channel retailing stra...
October 01, 2002

IT spending to exceed $1 trillion by 2003. (Direct Intelligence).(Inte...
October 01, 2002

FTC issues financial information safeguards rule. (Direct Intelligence...
October 01, 2002

USPS cost-cutting efforts are helping to offset mail volume declines. ...
October 01, 2002

Companies put stock in benchmarking: benchmarking programs are the opt...
October 01, 2002

The devil's dictionary of marketing, redux again: more fiendish defini...
October 01, 2002

Building a brand's personality from the customer up. (Marketing Strate...
October 01, 2002

The 10 laws of writing advertising. (Copy Talk).(Column)
October 01, 2002

Worldwide CRM spending to reach $19.6 billion by 2005. (Direct Intelli...
October 01, 2002

Personalization is key to boosting e-mail response rates. (Direct Inte...
October 01, 2002

Trends in customer marketing integration. (Customer Marketing Solution...
October 01, 2002

The only 3 things you need to know. (Direct Insights).(direct marketin...
October 01, 2002

Internet users weigh in worldwide: a new report finds that even though...
October 01, 2002

Web-based workflow tool helps agencies cut campaign planning time. (Wh...
October 01, 2002

MilePoint.com debuts B2B services suite for travel & loyalty industrie...
October 01, 2002

New Program cuts e-commerce application maintenance costs. (What's Nex...
October 01, 2002

Large companies struggle to focus Web-based branding efforts. (What's ...
October 01, 2002

Mansson named president & CEO of Eddie Bauer. (People).(Fabian Mansson...
October 01, 2002

Girt to head AccuData America. (People).(Stacey Girt named president)(...
October 01, 2002

UBid appoints executives. (People).(names Christian Feuer CEO and pres...
October 01, 2002

Devos promoted to president of Alticor. (People).(Doug DeVos)(Brief Ar...
October 01, 2002

Hemmer joins Antenna Software as CEO. (People).(James Hemmer named CEO...
October 01, 2002

Low appointed president of Polk Directories. (People).(John Low)(Brief...
October 01, 2002

R.R. Donnelley Financial promotes Tidswell to SVP. (People).(Sue Tidsw...
October 01, 2002

Delias Corp. hires Williamson as SVP. (People).(Ronald Williamson hire...
October 01, 2002

Friedman joins Brylane as chief marketing officer. (People).(Mark Frie...
October 01, 2002

Berg named president of Euro RSCG MVBMS. (Agency Action).(John Berg)(B...
October 01, 2002

Avery appointed SVP of directDeutsch LA. (Agency Action).(John Avery i...
October 01, 2002

Top executives join VIA Group. (Agency Action).(Ken Dec, Leslie Kaplan...
October 01, 2002

DraftWorldwide names managing director. (Agency Action).(Brief Article...
October 01, 2002

Agency.com promotes Jackson to EVP. (Agency Action).(Brief Article)
October 01, 2002

Booth joins Colby & Partners as SVP. (Agency Action).(Brief Article)
October 01, 2002

Roberts promotes Kielar to SVP. (Agency Action).(Roberts Communication...
October 01, 2002

Morgan&Myers names creative director. (Agency Action).(Brief Article)
October 01, 2002

D4 Creative Group appoints Cozzi VP. (Agency Action).(Brief Article)
October 01, 2002

Priceline launches vacation package service. (What's Next.com?).(Brief...
October 01, 2002

Calendar of events.
October 01, 2002

The Sea History. (New List Bank).
October 01, 2002

The Paul Fredrick MenStyle. (New List Bank).
October 01, 2002

The Opt-In E-Mail Addresses Consumers With Ailments. (New List Bank).
October 01, 2002

The National ZIP Code Directory. (New List Bank).
October 01, 2002

The Law Seminars International. (New List Bank).
October 01, 2002

The F&W Design Masterfile. (New List Bank).
October 01, 2002

The MusicVision Hispanic--E-Mail Addresses. (New List Bank).
October 01, 2002

The TrimLife. (New List Book).
October 01, 2002

DMA to induct four DM leaders into Hall of Fame. (Direct Intelligence)...
October 01, 2002