Direct Marketing Magazine

Click on article title to view & purchase. Articles are sorted by their publication date in reverse chronological order.

2002 online sales to grow 45% over last year. (Direct Intelligence).
October 01, 2002

DMA to induct four DM leaders into Hall of Fame. (Direct Intelligence)...
October 01, 2002

Friedman joins Brylane as chief marketing officer. (People).
October 01, 2002

Direct mail gone bad.... and getting worse. (Publisher's Viewpoint).
October 01, 2002

FCC lets phone companies share customer data. (Direct Intelligence).
October 01, 2002

FTC issues financial information safeguards rule. (Direct Intelligence...
October 01, 2002

Nurses answer "call" in recruitment plan: with all the negative public...
October 01, 2002

Companies put stock in benchmarking: benchmarking programs are the opt...
October 01, 2002

Building a brand's personality from the customer up. (Marketing Strate...
October 01, 2002

Personalization is key to boosting e-mail response rates. (Direct Inte...
October 01, 2002

Trends in customer marketing integration. (Customer Marketing Solution...
October 01, 2002

The only 3 things you need to know. (Direct Insights).
October 01, 2002

Internet users weigh in worldwide: a new report finds that even though...
October 01, 2002

Large companies struggle to focus Web-based branding efforts. (What's ...
October 01, 2002

Harte-Hanks releases 2002 CRM Status Report. (Direct Intelligence).
October 01, 2002

The devil's dictionary of marketing, redux again: more fiendish defini...
October 01, 2002

The 10 laws of writing advertising. (Copy Talk).
October 01, 2002