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DM News
Click on article title to view & purchase. Articles are sorted by their publication date in reverse chronological order.
Postal regulation vs. mailer incentives.
February 26, 2007
Spam threatens the e-mail channel.
February 26, 2007
Marketers need to beware of adware.
February 26, 2007
Mining for the golden donor prospects.
February 26, 2007
Google account offers promotions to drive usage.
February 26, 2007
Jet Blue takes loyalty to heart.
February 26, 2007
Potter: move update will be required for standard mail.
February 26, 2007
USPS needs better fuel practices: GAO.
February 26, 2007
Agis has healthy returns from personalization.
February 26, 2007
Do something opens pages to ads.
February 26, 2007
Customers are more satisfied online: ASCI.
February 26, 2007
Podcasting for leads.
February 26, 2007
Auto companies lack visibility.
February 26, 2007
SEO, shopping engine tips for retailers.
February 26, 2007
Pay-per-click campaigns should change through the seasons.
February 26, 2007
Rainforest Alliance promotes forest sustainability through direct mail...
February 19, 2007
Casting for online leads.
February 19, 2007
Are emerging digital channels still under construction?
February 19, 2007
Branded content is still king in online search optimization.
February 19, 2007
The importance of global data integrity.
February 19, 2007
Petco purrs over shopping site tactics.
February 19, 2007
European retailers cautious about selling.
February 19, 2007
Multichannel marketing inches ahead at eTail.
February 19, 2007
DMC continue to fight against postage tax.
February 19, 2007
Recipe for the graceful loyalty program.
February 19, 2007
Congress introduces security breach bills.
February 19, 2007
Online shopping is as social as a trip to the mall.
February 19, 2007
DMA improves its database marketing.
February 19, 2007
DMers watching do-not-mail bills closely.
February 19, 2007
Survey finds it pays to be an online marketing specialist.
February 19, 2007
Hazards abound for dietary supplement marketers.
February 19, 2007
The bright side to postal rate increase.
February 19, 2007
Image e-mails are the new face of spam.
February 05, 2007
Publications: smaller, but smarter?
February 05, 2007
Sony BMG agrees to software settlement.
February 05, 2007
At eTail, the customer is always first.
February 05, 2007
DHL invests $35 million in Hong Kong.
February 05, 2007
New encyclopedia covers privacy topics.
February 05, 2007
When to use hype in copy.
February 05, 2007
FirstLook: the future is a blur of channels.
February 05, 2007
Puzzle fits fundraising plans for hospital.
February 05, 2007
Transcontinental direct mail marketing, mail models.
February 05, 2007
Penney showers attention on bribes-to-be.
February 05, 2007
Hotels magazine eyes 5-star subscribers.
February 05, 2007
Navigating the early days of mobile.
February 05, 2007
Exceptional firms look to the future, forgo the familiar.
February 05, 2007
Channel integration tastes sweet to Ghirardelli.
February 05, 2007
Good content is king.
February 05, 2007
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