DM News

Click on article title to view & purchase. Articles are sorted by their publication date in reverse chronological order.

Bush signs postal reform.
December 25, 2006

Circuit City debuts online courses.
December 25, 2006

Settlements raise standards on continuity club plans.
December 25, 2006

Your SEM program worked-now what?
December 25, 2006

Labor contracts foretell future of USPS.
December 25, 2006

Guidelines to optimize ROI of media spending.
December 25, 2006

Let's resolve to clean up our metrics mess.
December 25, 2006

Kohler wraps client in one-to-one marketing.
December 25, 2006

Girls learn to ride skates into social networking.
December 25, 2006

Your role in fighting spam.
December 25, 2006

NME invades America.
December 25, 2006

Separate databases leave publishers puzzled.
December 25, 2006

How far can 'free' go?
December 25, 2006

Let your audience determine your media.
December 25, 2006

Digital print rocks in Kodak photo book.
December 25, 2006

Mailers hail passage of postal reform bill.
December 18, 2006

NCDM focuses on the customer.
December 18, 2006

Hollywood: now available on download.
December 18, 2006

Sales growth soar for multichannel retailers.
December 18, 2006

P&Q executive tells marketers: let go.
December 18, 2006

Internet empowers brand advocates.
December 18, 2006

Nikon eyes mobile to bridge Web, stores.
December 18, 2006

Making conversational marketing happen.
December 18, 2006

Web-hosted tools save project managers time, paper.
December 18, 2006

ParadyszMatera report shows PIP growth.
December 18, 2006

Expert cheers Yahoo revamp.
December 18, 2006

RIAs for the holidays.
December 18, 2006

Offermatica offers versatility in multivariate testing.
December 18, 2006

Sweepstakes: marketers have to be in to win.
December 18, 2006

Montgomery Ward fattens catalog for Christmas.
December 18, 2006

Online migration continues.
December 11, 2006

Privacy can help, not hinder, customer trust.
December 11, 2006

Magazine metrics: advance or retreat?
December 11, 2006

Four reasons why your business should blog next year.
December 11, 2006

Ping tree is key to online lead generation.
December 11, 2006

Focus on metrics.
December 11, 2006

USPS, APWU reach tentative deal.
December 11, 2006

Postal reform on the edge.
December 11, 2006

Catalogers adopt green paper policies.
December 11, 2006

FEDMA adopts spyware code.
December 11, 2006

USPS approves sorting tech for flats.
December 11, 2006

Foreign DMers face familiar obstacles.
December 11, 2006

1-800-Flower drops ball for New Year's contest.
December 11, 2006

Report: internet, mail top-growing '07 ad channels.
December 11, 2006

Second-class status for a first-class channel.
December 11, 2006

Santa's secret to marketing success.
December 11, 2006

The good news: they still don't get it.
December 11, 2006

List business becomes data, media industry.
December 11, 2006

Watch for 3 legal issues next year.
December 11, 2006

Insert media poised for slow but steady growth.
December 11, 2006

International expansion, rate case will dominate.
December 11, 2006

Search takes bigger bite of advertising pie.
December 11, 2006

Holistic view still work in progress for retailers.
December 11, 2006

Prepare for social commerce.
December 11, 2006

Nonprofits need to convert episodic donors.
December 11, 2006

Direct mail faces year of reckoning.
December 11, 2006

Agencies: time for some Latin passion.
December 11, 2006

No turning back for multichannel database marketing.
December 11, 2006

Authentification sets stage for reputation as spam increases.
December 11, 2006

Picture clear for digital print.
December 11, 2006

Blogs, online video, mobile: the new media.
December 11, 2006

Expect more long tail inventory.
December 11, 2006

Report: charities serve brands' cause.
December 04, 2006

Agents can give you customer's view.
December 04, 2006

Peeling the credit score onion.
December 04, 2006

USPS, unions extend contract talks again.
December 04, 2006

MetLife Bank invests in women.
December 04, 2006

ChoicePoint keeps marketing services business.
December 04, 2006

Promotions find foothold in transactional e-mails.
December 04, 2006

Stronger white papers boost BTB networks.
December 04, 2006

Taguchi testing can triple conversion.
December 04, 2006

Williams-Sonoma plants its catalogs in the environmentally friendly ca...
December 04, 2006

New Orleans seeks parade of sponsors to alleviate Mardi Gras costs.
December 04, 2006

Traditional tactics can boost affiliate efforts.
December 04, 2006

Product claims: the same rules apply online.
December 04, 2006

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