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DM News
Click on article title to view & purchase. Articles are sorted by their publication date in reverse chronological order.
Viral marketing makes good fit for Levi's.
September 25, 2006
Kripalu strikes a pose for growth.
September 25, 2006
Unstructured data crucial, but hard to manage.
September 25, 2006
This e-mail will self-destruct.
September 25, 2006
Marshall Field's to Macy's : how CRM can help retain customers.
September 25, 2006
O' If it were only so.
September 25, 2006
Fair web data practices needed.
September 25, 2006
Red Cross readies for the holidays.
September 25, 2006
Just another Cyber Monday.
September 25, 2006
Mulitchannel myths.
September 25, 2006
Self-mailer boots returns from investors.
September 25, 2006
A day in the life of Outrider.
September 25, 2006
Different rules for different e-mails.
September 25, 2006
Tuning in to strength of DR Radio.
September 25, 2006
Spamhaus rejects $11.7M ruling.
September 25, 2006
Social networking goes to work.
September 18, 2006
Data set for Valassis suit against Advo.
September 18, 2006
Target case raises bar for web business.
September 18, 2006
Review: Intel, Sears treat customers best.
September 18, 2006
Acura goes mobile.
September 18, 2006
Bookspan owes PA $40k.
September 18, 2006
Tricks to capture conversion data.
September 18, 2006
Connect with customers at holiday time.
September 18, 2006
Marketer's issue: analysis paralysis.
September 18, 2006
Mercado controls search, site visuals.
September 18, 2006
An online shopper bill of rights.
September 18, 2006
Sizing up the call center industry.
September 18, 2006
Gathering feedback leads to satisfied customers.
September 18, 2006
MAR Graphics automates production of self-mailers.
September 18, 2006
Four direct mail horror stories.
September 18, 2006
Restaurant.com tracks menu of online coupons.
September 18, 2006
Alerts accelerate Red Cross response.
September 11, 2006
Epicurious wines, dines, donates.
September 11, 2006
Eight O' Clock Coffee brews business with DRTV.
September 11, 2006
How to sell (not sell) with sales letters.
September 11, 2006
Accountability fuels boutique boom.
September 11, 2006
Search finds roles throughout buy cycle.
September 11, 2006
Revise campaigns to boost exposure.
September 11, 2006
Advocacy is just part of building loyalty.
September 11, 2006
PersonalizationMall brings web to inserts.
September 11, 2006
Why dimensional inserts work.
September 11, 2006
Infomericals: right back after these messages.
September 11, 2006
Ensure compliance with early legal review of ad practices.
September 11, 2006
CareerBuilder uses analytics to track online lift.
September 11, 2006
FirstStreet finds baby boomers, seniors on blogs.
September 11, 2006
Postal reform given '50-50' chance.
September 11, 2006
Analyzing brand response campaigns.
September 11, 2006
Changing your address: postal vs. e-mail.
September 04, 2006
Building unity among sales agents.
September 04, 2006
Press releases become 'news' via search aggregators.
September 04, 2006
Call monitoring taps interstate issue.
September 04, 2006
How to write a great white paper.
September 04, 2006
Behavioral targeting spurs golden age.
September 04, 2006
Beware of rented lists.
September 04, 2006
Crutchfield's Hispanic site speaks the language.
September 04, 2006
Pet supply merchants cuddle up to web.
September 04, 2006
Advo finances central to Valassis lawsuit.
September 04, 2006
Choose wisely and prospect successfully.
September 04, 2006
List firms develop compliance methods.
September 04, 2006
Prerecorded messages boost ticket sales.
September 04, 2006
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