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DM News
Click on article title to view & purchase. Articles are sorted by their publication date in reverse chronological order.
Johnnie Walker takes strides online with AKQA.
May 22, 2006
Washington Mutual NSA stalls for revisions.
May 22, 2006
Two tales of customer service.
May 22, 2006
Permissible pomegranate puffery.
May 22, 2006
Pharmaceutical marketing shifts online.
May 22, 2006
Print on demand propels 50,000 investors to Financial Engines.
May 22, 2006
Engage direct mail campaigns at warp speed.
May 22, 2006
Custom e-mail par for the course at Golfballs.com.
May 22, 2006
Printers eye technology as ink's importance fades.
May 22, 2006
Yahoo front page gets personal.
May 22, 2006
Advertising's dirty little secret.
May 22, 2006
Illogic in the rate increase.
May 22, 2006
Add a dimension to healthcare mailings.
May 22, 2006
An emerging Hispanic strategy.
May 22, 2006
Kaiser renews pitch for Mid-Atlantic market.
May 22, 2006
Affiliates under the microscope.
May 15, 2006
DM woes: creativity, clutter, credibility.
May 15, 2006
BTB, inbound regulation on horizon?
May 15, 2006
Using search marketing throughout the buy cycle.
May 15, 2006
Search benefits from personal touch.
May 15, 2006
A single customer view means money in the bank.
May 15, 2006
Marketers ready to test certifiedEmail.
May 15, 2006
EBay bid to boost catalogs.
May 15, 2006
Multichannel shift pleases attendees.
May 15, 2006
PRC backs landmark Bookspan NSA.
May 15, 2006
Cruise makes maiden E-marketing voyage.
May 15, 2006
Don't let insert media pass you by.
May 15, 2006
Tips to remodel your direct mail.
May 08, 2006
Loyalty lessons from 'The Sopranos'.
May 08, 2006
Customer file dynamics in a multichannel world.
May 08, 2006
What's so funny about e-mail authentication?
May 08, 2006
Orvis fishes many ponds, using brand DNA as lure.
May 08, 2006
Database, e-mail meet at Epsilon event.
May 08, 2006
Catalogers will find search tips at ACCM.
May 08, 2006
UPS study: intra-Asia trade set to explode.
May 08, 2006
3 new state laws expand data breach obligations.
May 08, 2006
Word of mouth and your business: bridge the Gorge.
May 08, 2006
Choosing brand signals.
May 08, 2006
Stretch a mail campaign into a multichannel marketing effort.
May 08, 2006
PRC: no changes to Bank One NSA.
May 01, 2006
ND case adds chapter in TCPA 'savings clause' battle.
May 01, 2006
Panelists raise questions about ask.com, MSN.
May 01, 2006
Two FTC actions affect e-mail marketing.
May 01, 2006
Tool catalog for women hammers away.
May 01, 2006
Macromark's Instant Recos reap orders.
May 01, 2006
How search affects list decisions.
May 01, 2006
New, improved lifetime value.
May 01, 2006
Don't trash traditional.
May 01, 2006
Microsoft's federal privacy proposal.
May 01, 2006
Union sues USPS over consolidation.
May 01, 2006
Search industry matures, bringing new challenges.
May 01, 2006
AAA bolsters tracking of members, relevance of e-mails.
May 01, 2006
Gump's gussies up its catalog.
May 01, 2006
Multichannel panel talks data at DMI.
May 01, 2006
SmartPak Equine borrows from best.
May 01, 2006
Casino bets on phone calls to clean e-mail list.
May 01, 2006
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