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DM News
Click on article title to view & purchase. Articles are sorted by their publication date in reverse chronological order.
Identity theft tops FTC consumer complaints.
January 30, 2006
Segmentation has been very, very good for baseball express.
January 30, 2006
DMA, others comment on commercial fax rule.
January 30, 2006
2006: The rubber meets the road.
January 30, 2006
Get beyond clicks and conversions.
January 30, 2006
Inside telesales: how to sell more to your installed base.
January 30, 2006
USPS, senators Butt heads over reform.
January 30, 2006
Missouri introduces do-not-mail bill.
January 30, 2006
Double sales without busting your ad budget.
January 30, 2006
Tech service's mailer urges small businesses to relax.
January 30, 2006
Hold for pickup goes on hold.
January 30, 2006
Frizzell: There's a time to pay for high page rank.
January 30, 2006
ChoicePoint to pay 15m over breach.
January 30, 2006
Fundraising agency sweeps case with 19 states.
January 30, 2006
Data quality, ID logic make CDI work.
January 23, 2006
Inserts bridge above-, below-the-line marketing.
January 23, 2006
Gap's logo center fills hole in corporate apparel.
January 23, 2006
Google adds radio ads, after print.
January 23, 2006
Evaluating copy when you're not a copywriter.
January 23, 2006
Card packs ensured access to insurance agents.
January 23, 2006
PGA swings for highest show attendance.
January 23, 2006
Williams-Sonoma drops hold everything.
January 16, 2006
Bruins' goal: boost attendance with real-time seating view.
January 16, 2006
Click to call helps Chrysler Group drive traffic to local dealerships.
January 16, 2006
12 boring ideas that make copy sell.
January 16, 2006
Unconventional ways to understand your customer.
January 16, 2006
Modern Postcard's 3D mailer goes back to the future.
January 16, 2006
Tips on selecting an outsourced service provider.
January 16, 2006
MPA admits giving money at Preston Gates' request.
January 16, 2006
Aquarian migrates to better site.
January 16, 2006
Law lets companies add images to stamps.
January 16, 2006
D-J Associates starts secret shopper service for multi channel markete...
January 16, 2006
Duncan Hines bakes online club.
January 16, 2006
DHL delivers for Hurricane-hit bakery.
January 16, 2006
Political scandal touches DM world.
January 09, 2006
Colonial Hardware retools DM program.
January 09, 2006
Apparel claims top spot in holiday e-commerce.
January 09, 2006
'06: Congress eyes data security, postal reform, remote sales tax.
January 09, 2006
EDiets fattens marketing after holidays.
January 09, 2006
Bill-me marketers seek cost cuts in collection.
January 09, 2006
Students give theory a practical edge.
January 09, 2006
Bear hunting and honest copy.
January 09, 2006
Online ring designing boosts traffic to store.
January 09, 2006
Blogs cut into search spending for Mindjet.
January 09, 2006
CPA Association, Deloitte & Touche count on games to find recruits.
January 09, 2006
Advertisers spent $5.75 billion on search in 2005.
January 09, 2006
Quris: e-mailers don't send what consumers want.
January 09, 2006
Agency builds e-card around participation.
January 09, 2006
Killing the producer.
January 09, 2006
Co-op mailers, DMA compile lists to trim offers sent to the deceased.
January 09, 2006
Triggers: when to mail - why now?
January 09, 2006
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