DM News

Click on article title to view & purchase. Articles are sorted by their publication date in reverse chronological order.

Fila uses web analytics to click better with customers.
August 22, 2005

Western Union option cuts into CODs.
August 22, 2005

Real postal reform may be on the way.
August 22, 2005

Analytics lets Wine.com celebrate the holidays.
August 22, 2005

Analytic, registration yield better deal.
August 22, 2005

The buyers are in control so stay tuned.
August 22, 2005

Base your site changes on testing.
August 22, 2005

Serve better cookies for happier holidays.
August 22, 2005

Understanding the 'why' of customer behavior.
August 22, 2005

Controlled consumer: a challenge for circulations an advantage for adv...
August 22, 2005

Google mulls options after Geico trademark rulings.
August 22, 2005

Analytic reveal hidden value in campaigns.
August 22, 2005

Re-marketing through site analytics.
August 22, 2005

Nike targets men with second catalog title.
August 22, 2005

Experian pays $950K in 'free credit repots' flsp.
August 22, 2005

BuildDirect forges conversion tactics.
August 22, 2005

Data quality is a business issue, not IT.
August 08, 2005

NASCAR catalog accelerates sales to women.
August 08, 2005

USPS governors warn of '07 increase.
August 08, 2005

Goldstein: list future bright if industry innovates.
August 08, 2005

MSN switches to comparison site.
August 08, 2005

Delta revamps web site, marketing campaign pushes customer control.
August 08, 2005

Deep-rooted reader connection bolster longstanding insert program.
August 08, 2005

Shoemall managers doesn't mind trek to etail.
August 08, 2005

Caples covets general agencies.
August 08, 2005

Radical ways to capture BTB buyers.
August 08, 2005

Developing new business is process, not an event.
August 08, 2005

Strategic building blocks for merchandising success.
August 08, 2005

Make co-ops work to industry advantage.
August 01, 2005

Past strategies still solve today's challenges.
August 01, 2005

Some facts and fiction in BTB list land.
August 01, 2005

Staying relevant as times change.
August 01, 2005

Industry needs to invest in the future.
August 01, 2005

Issues have changed since'99.
August 01, 2005

Using offline media to drive your online sales.
August 01, 2005

Lender sees response rise with notice.
August 01, 2005

USPS, Posts team for Pacific Rim service.
August 01, 2005

DNC access fees rise again; oversight urged.
August 01, 2005

Strategy urged in fighting no-mail bills.
August 01, 2005

The Real ID act and privacy: part II.
August 01, 2005

The myth of high-falutin copy.
August 01, 2005

Obstacles ahead for reform.
August 01, 2005

Investment is critical to survival list business.
August 01, 2005

Marketers find clues at icrossing event.
August 01, 2005

DMers get used to new credit rules.
August 01, 2005

State of the list industry.
August 01, 2005