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DM News
Click on article title to view & purchase. Articles are sorted by their publication date in reverse chronological order.
New strategic plan for DMA.
January 31, 2005
List firms move deeper into online lead generation.
January 31, 2005
'Apprentice' builds Burger King traffic.
January 31, 2005
UPU allows fruit flies to be mailed.
January 31, 2005
PA restaurants serve digital printing.
January 31, 2005
Direct mail readership rises, study finds.
January 31, 2005
European skincare line hits U.S. homes.
January 31, 2005
Tour operator debuts games to make sweeps contest memorable.
January 31, 2005
Home-based agents offer alternative to going offshore.
January 31, 2005
Change your ways in BTB calling.
January 31, 2005
All In bets everything with magazine launch.
January 31, 2005
How to write 'come back' letters.
January 31, 2005
Executive input helps tailor awareness.
January 31, 2005
One-to-one marketing builds sales.
January 31, 2005
Reform must tackle the issue of costs.
January 31, 2005
Pew: search users don't distinguish paid results.
January 31, 2005
Trader Monthly aims for the big spenders.
January 24, 2005
Forrester: E-commerce reaching mainstream.
January 24, 2005
ATA opens 2 chapters in India for telemarketers.
January 24, 2005
Edmund Scientific plans catalog of best-selling items.
January 24, 2005
Martha Stewart begins final tag sale.
January 24, 2005
OneSource debuts tool for small, midsize businesses.
January 24, 2005
USPS gives standard rate example.
January 24, 2005
Aussie's Virgin effort tops Won report.
January 24, 2005
Study correlates small biz owners personal, commercial credit scores.
January 24, 2005
Saks: multichannel buyers spend more.
January 24, 2005
Make a connection by doing the obvious.
January 24, 2005
Yes, even Madonna uses outsourcing.
January 24, 2005
E-mail preps fans for return of 'The L Word'.
January 24, 2005
Study: Amazon treated customers best in Q4.
January 24, 2005
Sales sparkle for Ice.com with the launch of a catalog.
January 24, 2005
Use the essentials of catalog response report design.
January 24, 2005
Newspaper sampling, promotion programs pack front-page punch.
January 24, 2005
CT newspaper reveals its own DNC violations.
January 17, 2005
Catalogers get into shape.
January 17, 2005
FTC closes Vegas porn operation.
January 17, 2005
Craigslist may drop free listings in NY.
January 17, 2005
DMA's new strategic plan nearly ready.
January 17, 2005
Survey: DM job prospects look brighter.
January 17, 2005
MarketingCentral aims for mid-market.
January 17, 2005
21st Century backs futuristic e-mail.
January 17, 2005
Monster passes on Super Bowl, runs local ads.
January 17, 2005
Google limits affiliate listings.
January 17, 2005
Microsoft job pitches hint at paid search ambitions.
January 17, 2005
Real-time data cleaning cuts return mail 70% for Total Card.
January 17, 2005
24 key database marketing techniques.
January 17, 2005
ROI isn't the only factor to consider.
January 17, 2005
Tsunami sparks online donations.
January 10, 2005
McHugh gives postal reform fast start in the House.
January 10, 2005
Comscore: holiday e-commerce up 29%.
January 10, 2005
Free shipping still offered for some.
January 10, 2005
Multichannel marketers take portfolio to new level in '04.
January 10, 2005
Future of e-mail and Google's Gmail.
January 10, 2005
16 ways to sell your e-book online.
January 10, 2005
AOL claims a spam breakthrough in '04.
January 10, 2005
Hitwise: shopping, classifieds site visits up 25.6 percentage.
January 10, 2005
The CAN-SPAM Act, one year later.
January 10, 2005
Holiday sales show Internet is taking its place in list industry.
January 10, 2005
Its time to clean up your mailing lists.
January 10, 2005
Creating media plans that click.
January 10, 2005
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