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DM News
Click on article title to view & purchase. Articles are sorted by their publication date in reverse chronological order.
Postal reform passage grows more unlikely.
July 26, 2004
Glamour fashions mailers to hype changes.
July 26, 2004
Redken casts a wide net for men.
July 26, 2004
FL man indicted in Acxiom hacking.
July 26, 2004
CAN-SPAM still 'needs more time'.
July 26, 2004
Affiliate marketing's big reach is big opportunity.
July 26, 2004
It's time to trust our economic system.
July 26, 2004
Lactagen hopes search test does a body good.
July 26, 2004
New York AG settles spam case with Richter.
July 26, 2004
Marketers ignore fastest-growing area.
July 26, 2004
Frederick's tracks leads and segments with database revamp.
July 26, 2004
Penn state finds success calling grads to enlarge alumni association.
July 26, 2004
Outsourcing or in-house?
July 26, 2004
Studies at NCDM tap issues of concern, including 'dirt data'.
July 19, 2004
Tests yield right formula for health plan provider.
July 19, 2004
Coldwater creek turns to driving traffic into stores.
July 19, 2004
Prospecting finds surprise segment.
July 19, 2004
Bush, Kerry split ladies' home journal cover.
July 19, 2004
ABC censures Sun-Times, Hoy and Newsdays over circ fraud.
July 19, 2004
Industry vet applies e-mail ideas to telemarketing.
July 19, 2004
Horizon media opens planning group for DR.
July 19, 2004
Training your copywriting staff properly.
July 19, 2004
E-mails spark signatures for nature lobby's petition.
July 19, 2004
Winery uses e-mail to spur online sales.
July 19, 2004
Valley expo postcard effort gives recipients the whole picture.
July 19, 2004
Personalization provides the foundation for profits.
July 19, 2004
Revamped space ad boosts leads sixfold for police vehicle.
July 19, 2004
No-call list proposed down under.
July 12, 2004
Optima goes to hacker group for mail checkup.
July 12, 2004
Bernbach's insight on advertising.
July 12, 2004
The ethnic market you aren't seeing.
July 12, 2004
Massachusetts files first state CAN-SPAM suit.
July 12, 2004
Searching for trademark protection.
July 12, 2004
The death of the order form?
July 12, 2004
Campaign scoops up clients for Cincinnati agency.
July 05, 2004
Deadline passes with no successor found for Wientzen at the DMA.
July 05, 2004
Airline's mag heads into Wild Blue Yonder.
July 05, 2004
Mailer gets word out about Steak-Out.
July 05, 2004
Mailers sustain hospital's leadership.
July 05, 2004
4 execs open DM shop.
July 05, 2004
4 levels of 'marketing competence'.
July 05, 2004
Databases give parties access to monster share of voters.
July 05, 2004
The hidden treasures of compiled lists.
July 05, 2004
Councils, forge bond with the USPS.
July 05, 2004
Oceana makes big stink with Royal Caribbean.
July 05, 2004
Commercial e-mail: change the rules.
July 05, 2004
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