BrandPackaging

Click on article title to view & purchase. Articles are sorted by their publication date in reverse chronological order.

A trademark touch: strategies for owning and protecting touchmarks. Ho...
October 01, 2009

Scooping up nostalgia: in existence since 1920, Good Humor wanted to b...
October 01, 2009

Packaging low-fat dairy for women.
October 01, 2009

Cadbury debuts nostalgic packaging.
October 01, 2009

A bottle made from other bottles.
October 01, 2009

Caution: fresh paint: after falling out of the public eye, Glidden und...
September 01, 2009

Applesauce on the go.
September 01, 2009

Designing for retail realities: brand marketers can no longer afford t...
September 01, 2009

Quilted northern packaging goes pink.
September 01, 2009

Designers think outside the box with sauce pan packaging.
September 01, 2009

Packaging shows off its figure.
September 01, 2009

Energetic packaging for beverages.
September 01, 2009

How much is too much?
September 01, 2009

Tesco to shoppers: leave packaging with us!
September 01, 2009

United, by design: high-end retailers and brand owners are elevating t...
September 01, 2009

Dressed for success.
September 01, 2009

A green kind of clean.
September 01, 2009

Better-for-you butter for busy consumers.
September 01, 2009

Cleaning supplies 'conserve' cost, waste.
September 01, 2009

Authentic Italian food equals authentic Italian packaging design.
September 01, 2009

Fairy tales enter the food world.
September 01, 2009

Kids just wanna have fun: thanks to rising obesity rates among childre...
September 01, 2009

As premium as black and white.
September 01, 2009

Come together. Right now.
September 01, 2009

Does your packaging come to mind?
September 01, 2009

Apple may plug packaging into power source.
September 01, 2009

Following up.
September 01, 2009

Silver hills packaging tells 'bread-time' stories.
August 01, 2009

Packaging for a (good) cause: 'do good to do well' is becoming the mot...
August 01, 2009

Let's talk turkey: to contemporize the brand's image, Butterball updat...
August 01, 2009

Managing risk in a package redesign: what can we learn from Tropicana?
August 01, 2009

World's best cat litter gets makeover.
August 01, 2009

Doritos late night.
August 01, 2009

Monster import makes its debut in resealable cans.
August 01, 2009

Oriflame develops an illusion in glass.
August 01, 2009

Absolut-ly no label.
August 01, 2009

Something to believe in.
August 01, 2009

Insight: more "touchable" packaging.
July 01, 2009

Heard!
July 01, 2009

No longer an oxymoron: now, the "soda with the right kind of pop" feat...
July 01, 2009

In brands we trust: how to regain consumer trust.
July 01, 2009

Ferrero shakes up Tic Tac packaging.
July 01, 2009

'Target'ing a new logo for store brands.
July 01, 2009

Frito-Lay launches compostable SunChips bags.
July 01, 2009

Salt turns to oval, colorful packaging.
July 01, 2009

Recession proof! Packaging that gets you through the economic downpour...
July 01, 2009

Reduce, recover, reuse: preserve CEO Eric Hudson shares his vision to ...
May 01, 2009

A recipe for success.
May 01, 2009

Redesign for country's largest food brand.
May 01, 2009

Organic fertilizer package makes dispensing easy.
May 01, 2009

Modern packaging for this antiperspirant brand.
May 01, 2009

Borough check: consumer-driven design.
May 01, 2009

Following up.
May 01, 2009

Playing the paycheck cycle.
May 01, 2009

Six degrees of inspiration.
May 01, 2009

If you want something done right ... First Juice finds its niche with ...
May 01, 2009

Brand Innovators 2009.
May 01, 2009

Packaging as art.
May 01, 2009

Generous growth for green packaging.
May 01, 2009

In it for the long run: HP finds its pace with new consumer brand stra...
May 01, 2009

A delightful approach: WhiteWave's packaging is good for the earth and...
May 01, 2009

Following up.
April 01, 2009

Recession-proof packaging strategies: hard times call for smart thinki...
April 01, 2009

Smart food, small packs for women.
April 01, 2009

Where design + strategy meet.
April 01, 2009

Not your grandfather's parlor game: what started as a polite board gam...
April 01, 2009

Pepsi introduces "throwback" beverages.
April 01, 2009

Sustainable packaging: how green it grow$: business benefits complemen...
April 01, 2009

HINT ... it's for kids.
March 01, 2009

Heinz says, enjoy a little spice.
March 01, 2009

The flavor of fresh fruit.
March 01, 2009

Elegant slim cans support brand promise.
March 01, 2009

It's not just an orange with a straw in it.
March 01, 2009

Product or package?
March 01, 2009

Don't call it a comeback: Finesse, a dominant brand in its heyday in t...
March 01, 2009

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