Brand Strategy

Click on article title to view & purchase. Articles are sorted by their publication date in reverse chronological order.

DORMANT BRANDS: Coming back from the dead.
March 07, 2008

LOYALTY SCHEMES: Keep on moving or go under.
March 07, 2008

GREEN ISSUES: Can green brands get sexy?
March 07, 2008

BOOK REVIEW: Free thinking.(Book review)
March 07, 2008

BOOK REVIEW: Magnus Willis also recommends.(Book review)
March 07, 2008

BOOK REVIEW: From the bookshelf of Jeff Ogden.(Interview)(Brief articl...
March 07, 2008

COLOUR SEMIOTICS: Colour with confidence.
March 07, 2008

COLOUR SEMIOTICS:How semiotics uses culture to study consumer attitude...
March 07, 2008

CONSUMER INSIGHT: Get a new angle on brands.
March 07, 2008

Brand Stats: February 2008.
March 07, 2008

LEADER: Doing the fair thing.
March 07, 2008

MARKETING: Movie exposure.
March 07, 2008

MARKETING: Welch's advertising campaign.
March 07, 2008

MARKETING: Puig deal.
March 07, 2008

MARKETING: 5p for plastic bags.
March 07, 2008

MARKETING: Marketing campaign.
March 07, 2008

MARKETING: Fairtrade accredited sugars.
March 07, 2008

MARKETING: Budget hotels that tick every box.
March 07, 2008

MARKETING: Promoting Tassimo.
March 07, 2008

LAUNCHES/REBRANDS: Natural brand extension.(Brief article)
March 07, 2008

LAUNCHES/REBRANDS: Vitamin-enchanced drink.
March 07, 2008

LAUNCHES/REBRANDS: Reebok footwear.
March 07, 2008

LAUNCHES/REBRANDS: Swisscom new brand identity.
March 07, 2008

LAUNCHES/REBRANDS: Royal Navy marketing.
March 07, 2008

LAUNCHES/REBRANDS: Microsoft fined.
March 07, 2008

LAUNCHES/REBRANDS: BMW to slash jobs.
March 07, 2008

LAUNCHES/REBRANDS: RBS profits up.(Financial report)
March 07, 2008

LAUNCHES/REBRANDS: Egg cancels cards.
March 07, 2008

LAUNCHES/REBRANDS: Starbucks jobs to go.
March 07, 2008

NUMBERS: Social networking visitors.
March 07, 2008

NUMBERS: Music sales.
March 07, 2008

APPOINTMENTS: Disney Channels.
March 07, 2008

APPOINTMENTS: Jordans Cereals.
March 07, 2008

APPOINTMENTS: Standard Life.
March 07, 2008

APPOINTMENTS: Barclays Wealth.(Barclays Wealth appointed Nathan Dawes ...
March 07, 2008

TRENDSPOTTER: Pawn's new stars.(Brief article)
March 07, 2008

Brand Stunt of the Month: Spread the love.(Brief article)
March 07, 2008

OPINION: Turn on consumers with entertainment - not ads.
March 07, 2008

OPINION: Softer touch pulls in the female pound.
March 07, 2008

BRAND THERAPY - EGG: Hard boiled.
March 07, 2008

RENTAL SERVICES: Hire motives.
March 07, 2008

PROFILE - PIERRE WORECZEK: Man of many tastes.
March 07, 2008

PROFILE - PIERRE WORECZEK: A strong vision for Europe.
March 07, 2008

CASE STUDY - HARD ROCK CAFE: Not only rock'n'roll.
March 07, 2008

RECESSION MARKETING: Tough choices in hard times.(Company overview)
March 07, 2008

RECESSION MARKETING: Key lessons for marketing directors in recession.
March 07, 2008

RECESSION MARKETING: CASE STUDY - Starbucks.
March 07, 2008

RECESSION MARKETING: CASE STUDY - Patagonia.
March 07, 2008

BRAND NARRATIVE: The never ending story.
March 07, 2008

NUMBERS: Consumer confidence drops.(GfK NOP)(Brief article)
March 07, 2008

CUSTOMER PERCEPTION: The power behind the brand.
March 07, 2008